Matt Cutts

Matthew "Matt" Cutts leads the Webspam team at Google, and works with the search quality team on search engine optimization issues.
Posts about Matt Cutts
  • Pump the brakes: SEO and its sweeping statements

    … many bizarrely-named updates due to ‘spammy’ techniques, and you can see why people are on edge. To add to this, the amount of ‘how to’ SEO articles on the web is staggering, and can be intimidating even for those working in the industry every day. It can be a challenge to decipher which research to trust or whose advice to take. As a direct result…

    Search Engine Watchin SEO- 14 readers -
  • What we learned from SEO: The Movie

    … and co-founder of Search Engine Marketing New England; and Barry Schwartz, CEO of RustyBrick and founder of Search Engine Roundtable. The documentary also features a section on former Google frontman Matt Cutts, although Cutts himself doesn’t appear in the movie in person. Each of them tells the tale of how they came to the search industry, which…

    Search Engine Watchin SEO- 20 readers -
  • Why You Need Influencer Relations Marketing Now

    …, and Matt Cutts, formerly of Google, have retained their influence after leaving the companies where they built their base. Actionable Influencer Relations Marketing Tips: Make it easy for employees to contribute. Let employees create content in any format (text, audio or video). Reassure them you’ll supply editing and sex appeal to make…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Does Social Media Affect SEO? Matt Cutts Answers

    … Webmaster Help video (embedded below) by Matt Cutts. Even though Matt is currently on an extended hiatus from his job as head of Google’s web spam team, I believe what he had to say in this video remains the case today. Supporting that, Google’s John Mueller stated categorically in an August 14, 2015, video that Google does not use social signals…

    Mark Traphagen/ Stone Temple Consultingin Social SEO- 55 readers -
  • How To Escape the Google Penalty Box

    … in a way that makes sense to a visitor. Do not use exact match anchor text for this. Vary the text and include words that match what visitors will read when they click on the link and arrive at the destination page. Alternatively, create both an HTML sitemap and upload an XML sitemap to Google. Question: The problem is my client wants the current…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 42 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/Badges as Manipulative Linking Practices”. Then a few days later, on January 20th, Matt Cutt’s said guest blogging as a way to gain links should be stopped. Then, in March, Matt Cutts announced that they had took action on a large guest blog networking. Ann Smarty, owner of MyBlogGuest confirmed that Google applied their penalty to her network. Eric…

    Jo Turnbull/ State of Digitalin SEO- 36 readers -
  • The Undead: Guest Blogging in 2015 and Beyond

    …. The old-school link building mentality of “fast, cheap and scalable” came roaring into guest posting, while the focus was 100 percent on getting a backlink, then moving on to the next viable/easy source. As the emails started flying and the quality got worse and worse, Matt Cutts slammed the door on guest posting for links, though he clarified…

    Joel Klettke/ iAcquirein SEO Blogging- 37 readers -
  • 10 Simple Hacks That Will Increase Your Blog Traffic

    …, but you can use this free heat map tool from SumoMe to find out how readers interact with your pages. 9. Clean Up Your Sidebar One of the fastest ways to make a big impact on your blog is to simply clean up your act. After a bit of time, most blog sidebars start getting pretty congested with ads, links, and other cool widgets. But, those widgets…

    Stacey Roberts/ @ProBloggerin Social SEO Twitter- 27 readers -
  • 10 IFTTT Recipes to Make You a Better Marketer

    … If you’re looking for a new tool to dive into this New Year, social media is a good way to go. The goal of marketers today is earning natural links as opposed to building links for SEO purposes (Matt Cutts would not be happy), and social media is a great way to make it happen. The more you can build your brand through social, the better chance…

    Amanda Disilvestro/ Search Engine Journalin Social SEO- 22 readers -
  • TrustRank Teardown – Is Trust a Useful Metric?

    … research paper. Google engineer Matt Cutts is on record as stating that Google does not use TrustRank and explained that their anti-phishing patent that was coincidentally named Trust Rank has nothing to do with the Seed Set method of calculating TrustRank. It is fair to say that it is highly likely that Google and Bing do not use TrustRank. Some may…

    The SEM Postin SEO- 18 readers -
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