Matt Cutts

Matthew "Matt" Cutts leads the Webspam team at Google, and works with the search quality team on search engine optimization issues.
Posts about Matt Cutts
  • Pump the brakes: SEO and its sweeping statements

    … many bizarrely-named updates due to ‘spammy’ techniques, and you can see why people are on edge. To add to this, the amount of ‘how to’ SEO articles on the web is staggering, and can be intimidating even for those working in the industry every day. It can be a challenge to decipher which research to trust or whose advice to take. As a direct result…

    Search Engine Watchin SEO- 14 readers -
  • What we learned from SEO: The Movie

    …, even as Google grew far more dominant in the space and arguably had much less to fear from being overtaken by competitors. And as Google’s dominance grew, the impact of major algorithm changes became more severe. SEO: The Movie looks back on some of Google’s most significant updates, such as Panda and Penguin, and details how they impacted…

    Search Engine Watchin SEO- 20 readers -
  • Why You Need Influencer Relations Marketing Now

    …. Spotlight customers using your products. Use their photos or yours. Get their permission first, especially if “Under 13s” are involved. Create a regular blog column focused on your customers. For example, Spin Sucks’s Gini Dietrich ran a #FollowFriday interview of its Twitter followers.I love this column from 2012 featuring Orbit Media’s Andy…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Is Google+ Without Authorship Worth Using?

    …, such as Internet marketing, IT, or entrepreneurship, there's a good chance your audience can't be reached through Google+. Why? Even three years after launch, Plus still has the steepest learning curve of any other social platform. Here are a few recent statistics from Social Media Today and We Are Social about the top demographics represented on Google…

    MarketingProfsin Social SEO Google Facebook Twitter YouTube- 7 readers -
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