Matt Cutts

Matthew "Matt" Cutts leads the Webspam team at Google, and works with the search quality team on search engine optimization issues.
Posts about Matt Cutts
  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 20 readers -
  • Does Social Media Affect SEO? Matt Cutts Answers

    … Webmaster Help video (embedded below) by Matt Cutts. Even though Matt is currently on an extended hiatus from his job as head of Google’s web spam team, I believe what he had to say in this video remains the case today. Supporting that, Google’s John Mueller stated categorically in an August 14, 2015, video that Google does not use social signals…

    Mark Traphagen/ Stone Temple Consultingin Social SEO- 44 readers -
  • How To Escape the Google Penalty Box

    … in a way that makes sense to a visitor. Do not use exact match anchor text for this. Vary the text and include words that match what visitors will read when they click on the link and arrive at the destination page. Alternatively, create both an HTML sitemap and upload an XML sitemap to Google. Question: The problem is my client wants the current…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 31 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … friendly label in the mobile search results. Google are now displaying text label under the URL in the snippet that says “mobile-friendly” to help mobile searchers know what sites are mobile-friendly against ones that are not. Google are also experimenting with a new algorithm for these mobile friendly websites. Conclusion 2014 has been a busy…

    Jo Turnbull/ State of Digitalin SEO- 28 readers -
  • The Undead: Guest Blogging in 2015 and Beyond

    …. The old-school link building mentality of “fast, cheap and scalable” came roaring into guest posting, while the focus was 100 percent on getting a backlink, then moving on to the next viable/easy source. As the emails started flying and the quality got worse and worse, Matt Cutts slammed the door on guest posting for links, though he clarified…

    Joel Klettke/ iAcquirein SEO Blogging- 33 readers -
  • 10 Simple Hacks That Will Increase Your Blog Traffic

    … spammer. You can read more about this whole process here. 7. Make Your Blog Load Faster Did you know that Google considers the speed of your website when ranking your website in search results? Back in 2010, Google engineer Matt Cutts announced that Google is now factoring site speed into search rankings. So, it only makes sense that you would make…

    Stacey Roberts/ @ProBloggerin Social SEO Twitter- 20 readers -
  • 10 IFTTT Recipes to Make You a Better Marketer

    … If you’re looking for a new tool to dive into this New Year, social media is a good way to go. The goal of marketers today is earning natural links as opposed to building links for SEO purposes (Matt Cutts would not be happy), and social media is a great way to make it happen. The more you can build your brand through social, the better chance…

    Amanda Disilvestro/ Search Engine Journalin Social SEO- 22 readers -
  • TrustRank Teardown – Is Trust a Useful Metric?

    … research paper. Google engineer Matt Cutts is on record as stating that Google does not use TrustRank and explained that their anti-phishing patent that was coincidentally named Trust Rank has nothing to do with the Seed Set method of calculating TrustRank. It is fair to say that it is highly likely that Google and Bing do not use TrustRank. Some may…

    The SEM Postin SEO- 15 readers -
  • Google’s Disavow Tool: What You Need to Know

    … have jumped the gun. You need to modify the disavow file. But don’t expect the ‘reavowed’ link to kick into action straightaway! It takes considerable time for it to get back into the groove. As Matt Cutts says, it is easier to disavow than ‘reavow’. Did I miss some points or do you have any queries? You can leave them in the comments section and I will try to answer them! Seven Boats Info-System - Digital Marketing Company India …

    Debajyoti Banerjee / Seven Boatsin SEO How To's- 12 readers -
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