Matt Cutts

Matthew "Matt" Cutts leads the Webspam team at Google, and works with the search quality team on search engine optimization issues.
Posts about Matt Cutts
  • Pump the brakes: SEO and its sweeping statements

    … on the straight and narrow. The Google updates are inevitable. Techniques will evolve, and results will require some hard graft. Every campaign is different, but if you stick to the core principles of white-hat SEO, you need not take notice of the sweeping statements that abound in our corner of the marketing world. Nor should you have to fear future…

    Search Engine Watchin SEO- 14 readers -
  • What we learned from SEO: The Movie

    …, even as Google grew far more dominant in the space and arguably had much less to fear from being overtaken by competitors. And as Google’s dominance grew, the impact of major algorithm changes became more severe. SEO: The Movie looks back on some of Google’s most significant updates, such as Panda and Penguin, and details how they impacted…

    Search Engine Watchin SEO- 20 readers -
  • Why You Need Influencer Relations Marketing Now

    …. This promotes the employees and attracts attention for GE better than basic PR. If you own your business, like Mark Schaefer or Lee Odden, then building your presence across platforms drives business and benefits for you. But building influencers within a large corporation has its drawbacks. Thought leaders like Michael Brenner, formerly of SAP…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Is Google+ Without Authorship Worth Using?

    …+ was like free SEO steroids. And that's how the platform was pitched. Matt Cutts told us that the rel="author" tag could have direct ranking benefits as it became more widely adopted across the Web. Today, we know the only benefit for getting Google +1s instead of, say, Facebook Likes is that other Google+ users may see their Circles…

    MarketingProfsin Social SEO Google Facebook Twitter YouTube- 7 readers -
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