Matt Cutts

Matthew "Matt" Cutts leads the Webspam team at Google, and works with the search quality team on search engine optimization issues.
Posts about Matt Cutts
    • Why You Need Influencer Relations Marketing Now

      Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.

      Heidi Cohen/ Heidi Cohen- 19 readers -
  • Does Social Media Affect SEO? Matt Cutts Answers

    Post updated September 1, 2015 (originally published January 23, 2014) How far along is Google from using social media signals as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me, the answers to those questions were the buried headlines in a Google Webmaster Help video (embedded below) by Matt Cutts.

    Mark Traphagen/ Stone Temple Consulting- 41 readers -
  • How To Escape the Google Penalty Box

    … in a way that makes sense to a visitor. Do not use exact match anchor text for this. Vary the text and include words that match what visitors will read when they click on the link and arrive at the destination page. Alternatively, create both an HTML sitemap and upload an XML sitemap to Google. Question: The problem is my client wants the current…

    Nicolette Beard/ Raven Blogin SEO Google How To's- 29 readers -
  • Review of Search Predictions 2014 and Search in 2015

    …/Badges as Manipulative Linking Practices”. Then a few days later, on January 20th, Matt Cutt’s said guest blogging as a way to gain links should be stopped. Then, in March, Matt Cutts announced that they had took action on a large guest blog networking. Ann Smarty, owner of MyBlogGuest confirmed that Google applied their penalty to her network. Eric…

    Jo Turnbull/ State of Digitalin SEO- 27 readers -
  • The Undead: Guest Blogging in 2015 and Beyond

    …. The old-school link building mentality of “fast, cheap and scalable” came roaring into guest posting, while the focus was 100 percent on getting a backlink, then moving on to the next viable/easy source. As the emails started flying and the quality got worse and worse, Matt Cutts slammed the door on guest posting for links, though he clarified…

    Joel Klettke/ iAcquirein SEO Blogging- 31 readers -
  • 10 Simple Hacks That Will Increase Your Blog Traffic

    …, but you can use this free heat map tool from SumoMe to find out how readers interact with your pages. 9. Clean Up Your Sidebar One of the fastest ways to make a big impact on your blog is to simply clean up your act. After a bit of time, most blog sidebars start getting pretty congested with ads, links, and other cool widgets. But, those widgets…

    Stacey Roberts/ @ProBloggerin Social SEO Twitter- 20 readers -
  • 10 IFTTT Recipes to Make You a Better Marketer

    … to your Google Drive. Having everything in one spreadsheet makes it easy to slice and dice the information and analyze your next move. If I add a new update to Buffer, then show me in the Google Calendar. This is a cool one because although Buffer is pretty clear about when tweets are scheduled, some people want to have everything in one place…

    Amanda Disilvestro/ Search Engine Journalin Social SEO- 20 readers -
  • TrustRank Teardown – Is Trust a Useful Metric?

    … are on record as confirming the use of any variation of TrustRank. In fact, Google employees are on record multiple times affirming that they do not use TrustRank. Yes, Google has a patent on something called Trust Rank and Bill Slawski wrote an article that explains why that patent is unrleated to Seed Set TrustRank as described in the Yahoo/Stanford…

    The SEM Postin SEO- 13 readers -
  • Google’s Disavow Tool: What You Need to Know

    … have jumped the gun. You need to modify the disavow file. But don’t expect the ‘reavowed’ link to kick into action straightaway! It takes considerable time for it to get back into the groove. As Matt Cutts says, it is easier to disavow than ‘reavow’. Did I miss some points or do you have any queries? You can leave them in the comments section and I will try to answer them! Seven Boats Info-System - Digital Marketing Company India …

    Debajyoti Banerjee / Seven Boatsin SEO How To's- 12 readers -
  • Interview with Barry Schwartz @rustybrick

    … Interview with Barry Schwartz @rustybrick Howdy marketers, hope you all had wonderful holiday season! It’s unlikely that there’s anyone in the internet marketing industry who hasn’t heard of today’s guest. He is the founder of Search Engine Roundtable and news editor for Search Engine Land. He well-known for relationship with Matt Cutts…

    Rise to the Topin SEO- 13 readers -
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