Matt Cutts

Matthew "Matt" Cutts leads the Webspam team at Google, and works with the search quality team on search engine optimization issues.
Posts about Matt Cutts
    • What we learned from SEO: The Movie

      Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: The Movie SEO: The Movie is a new documentary, created by ...

      Search Engine Watchin SEO- 13 readers -
    • Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem

      In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for the use of these public domain images, without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross m ...

      Marketing Technology Blogin SEO Google- 17 readers -
  • Why You Need Influencer Relations Marketing Now

    … Crestodina. Spin Sucks #FollowFriday Column Spotlights Andy Crestodina Ask customers for their favorite tips to use your products. Spotlight your customers and give prospects the information they seek on your blog. B. Employees When using employees as influencers, tread lightly. Skip your CEO and other members of the c-suite. To put it bluntly…

    Heidi Cohen/ Heidi Cohen- 31 readers -
  • Does Social Media Affect SEO? Matt Cutts Answers

    … Webmaster Help video (embedded below) by Matt Cutts. Even though Matt is currently on an extended hiatus from his job as head of Google’s web spam team, I believe what he had to say in this video remains the case today. Supporting that, Google’s John Mueller stated categorically in an August 14, 2015, video that Google does not use social signals…

    Mark Traphagen/ Stone Temple Consultingin Social SEO- 54 readers -
  • Review of Search Predictions 2014 and Search in 2015

    … year. Erin Everhart wrote a great post summarizing the major changes that took place last year. There were some surprises, such as Matt Cutt’s taking some time out in July. We also saw Vic Gundotra left Google which led to people to think Google was not as serious about its Google+ product before. However, we also saw some predictions come true and this means there will be further developments in 2015. What do you think will happen for search this year? Let us know in the comments box below. Post from Jo Turnbull …

    Jo Turnbull/ State of Digitalin SEO- 34 readers -
  • The Undead: Guest Blogging in 2015 and Beyond

    …. The old-school link building mentality of “fast, cheap and scalable” came roaring into guest posting, while the focus was 100 percent on getting a backlink, then moving on to the next viable/easy source. As the emails started flying and the quality got worse and worse, Matt Cutts slammed the door on guest posting for links, though he clarified…

    Joel Klettke/ iAcquirein SEO Blogging- 37 readers -
  • 10 Simple Hacks That Will Increase Your Blog Traffic

    This is a guest contribution from Garrett Moon, co-founder of CoSchedule. Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. Voila! But, that sucks. What if there was a way to increase your blog traffic without creating more con ...

    Stacey Roberts/ @ProBlogger- 24 readers -
  • 10 IFTTT Recipes to Make You a Better Marketer

    … you have to earn those natural links. Most companies already have a solid strategy in place for the Big Four: Google+, LinkedIn, Twitter, and Facebook. So what’s your next step in 2015? Social media tools to help you manage the benefits social can offer, and IFTTT is one of the best. A Quick Summary: How IFTTT Works IFTTT stands…

    Amanda Disilvestro/ Search Engine Journalin Social SEO- 22 readers -
  • TrustRank Teardown – Is Trust a Useful Metric?

    … research paper. Google engineer Matt Cutts is on record as stating that Google does not use TrustRank and explained that their anti-phishing patent that was coincidentally named Trust Rank has nothing to do with the Seed Set method of calculating TrustRank. It is fair to say that it is highly likely that Google and Bing do not use TrustRank. Some may…

    The SEM Postin SEO- 18 readers -
  • Google’s Disavow Tool: What You Need to Know

    … on a spreadsheet before you proceed to the next step. You can conduct the auditing process in three easy steps: Download all the web links that you have from all sources available to you. You can take the help of tools like and Use Google Docs or MS Excel to bring all of these links on to a single page Break them…

    Debajyoti Banerjee / Seven Boatsin SEO How To's- 14 readers -
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