Matt Heinz

  • Content Marketing Definition

    … and distribute content. Content marketing is building trust capital that can be used to change or enhance behavior of a target audience. Together these principles constitute necessary and sufficient criteria to qualify content marketing. Thomas Barregren 5. Maybe more of a description than an actual definition, but I love how Michael Brenner describes…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • 2016 Content Marketing World Take-aways

    … Crestodina’s CMW Yearbook. Do less, better. Slow down to think clearly and strategically. Focus on effectiveness. Kristina Halvorson: “Don’t innovate, IMPROVE.”” Scott Stratten: “Do 2003 well.” Ann Handley: “There is such a thing as BAD slow marketing. But there’s a critical need for GOOD slow marketing.” Sometimes, as content marketers, it feels like…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • What is Predictive Marketing?

    … stuff. Matt Heinz, President, Heinz Marketing. To learn more about the correlations between predictive marketing and factors such as marketing team size, company size, and marketing maturity: Download the 2015 State of Predictive Marketing Survey Report Download the report for answers to the following questions and more: How mature and tech…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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