Matt Heinz

    • 2016 Content Marketing World Take-aways

      23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • What is Predictive Marketing?

    … stuff. Matt Heinz, President, Heinz Marketing. To learn more about the correlations between predictive marketing and factors such as marketing team size, company size, and marketing maturity: Download the 2015 State of Predictive Marketing Survey Report Download the report for answers to the following questions and more: How mature and tech…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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