Matt Heinz

  • Content Marketing Definition

    … definition – “everything the light touches is content!” Matt Heinz – Heinz Marketing 28. Content marketing is the practice of using content (webinars, white papers, planted articles, blogs, Tweets, videos, etc) with some intrinsic value beyond pure advertising content, as a way of establishing thought leadership, branding, and growing and influencing…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 2016 Content Marketing World Take-aways

    … 23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • What is Predictive Marketing?

    … savvy is the average marketer? How many marketers are using predictive marketing today? How are marketers currently using predictive marketing? How does company size, team size, and marketing strategy affect marketing maturity and the usage of predictive marketing? About EverString EverString allows you to build pipeline and increase customer…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The Cause and Staggering Consequences of Data Issues

    … it’s inaccurate and a staggering 80% say they have risky phone contact records! Dirty data is the silent killer of marketing campaigns. It makes you look bad, depresses the impact of great content and offers, and can put your brand, reputation and domain at risk (or worse). Ignore this report and its implications for your business at your peril…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
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