Matt Heinz

  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • 2016 Content Marketing World Take-aways

    … of tactics. I was fortunate to meet Heinz at the opening party. Stop doing all the things and do the right things better. It’s extremely important to conduct keyword research before producing content. The better your content is optimized for search, the better chance you have of people finding it organically. Orbit Media’s Andy Crestodina had…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • What is Predictive Marketing?

    … stuff. Matt Heinz, President, Heinz Marketing. To learn more about the correlations between predictive marketing and factors such as marketing team size, company size, and marketing maturity: Download the 2015 State of Predictive Marketing Survey Report Download the report for answers to the following questions and more: How mature and tech…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
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