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… Matt Roche is no stranger to botched transactions in company growth, and he doesn’t sugarcoat his failures. “There is one part of company culture that I have singularly failed at,” Roche, CEO of referral marketing company Extole. “One thing that I missed, that our people caught: that it’s too easy to get too serious. Core values have…
The New York Times once declared that nothing sells like celebrity, but that article was written in 2008. Celebrity endorsements don’t pack the same punch they used to. As cool as they are, celebrities can’t totally convince people that they actually like the products they endorse. That’s why their ads are being replaced by influencer marketing from bloggers or YouTube pers ...