Matt Roche

  • Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    … culture is taking one thing that wasn’t planned: time. It took Roche and his leadership team a full year to realize that the core values, identified early when he joined the company, were just wrong. “When you have a transition where there’s a new CEO and the company is basically in crisis, it seems like, ‘Oh, this is a perfect time for values…

    Street Fight- 19 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … The New York Times once declared that nothing sells like celebrity, but that article was written in 2008. Celebrity endorsements don’t pack the same punch they used to. As cool as they are, celebrities can’t totally convince people that they actually like the products they endorse. That’s why their ads are being replaced by influencer…

    AllTwitterin Social YouTube- 20 readers -
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