Matt Roche

  • Street Culture: After Layoffs Break Down Culture, Extole Works to Build It Anew

    … culture is taking one thing that wasn’t planned: time. It took Roche and his leadership team a full year to realize that the core values, identified early when he joined the company, were just wrong. “When you have a transition where there’s a new CEO and the company is basically in crisis, it seems like, ‘Oh, this is a perfect time for values…

    Street Fight- 16 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … this Nike commercial with LeBron James, they think, “Everyone knows LeBron is a hard-working superstar and a great guy to boot, so the Nike must be the brand for that kind of person.” Why celebrity endorsements stopped working Despite that powerful psychological process, celebrity marketing is on the decline. In 2004, celebrities appeared in nearly 20…

    AllTwitterin Social YouTube- 15 readers -
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