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… in BuzzSumo, and you get something like this: Hillary’s ISIS Emails. FBI agent investigating Hillary found dead. Hillary’s anti-Trump Muslim dad? Her father died in 1993. Now check out the share counts–and note that exactly none of these websites are bastions of journalism. Real journalist Matt Yglesias wrote, “The real Clinton email scandal…
Publishers are used to spending an inordinate amount of energy trying to attract media buyers, but now they’re also playing the role themselves. Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability, part of a shift by publishers in how they think of audience development.