Matt Zajechowski

  • 11 Poor Email Practices to Avoid (Unless You Want Angry Subscribers)

    …. If the subscriber can’t see why they should open your email, they’re going to delete it instead. Sending bait and switch emails. Now you’re just trying to annoy subscribers and get reported as SPAM. Leaving out a call-to-action. Why send a message if you don’t want someone to respond somehow? Don’t waste their time or yours! Overly friendly or personalized emails. TMI (Too much information) can seem a bit creepy, especially when you don’t really know one another. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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