Matthew Idema

  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 13 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … more valuable to the people who see them. So we don’t just invest in building ad solutions that are both suitable to the platform and the way people use it: We invest in building the technology that powers ad relevance, too. This philosophy guides us through every platform and product we build. We launched News Feed in 2006 but didn’t introduce ads…

    David Cohen/ AllTwitterin Facebook- 16 readers -
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