Matthew Idema

  • Facebook Exchange Shutting Down

    … retargeting in general. As mobile has become a larger part of our business, desktop has become a smaller and smaller part of our business. Former FBX product director Antonio Garcia-Martinez told the Journal that when FBX was created, the company was “desperate to boost revenue,” adding: People interpreted this as a massive move…

    David Cohen/ Inside Facebookin Facebook- 14 readers -
  • Matthew Idema Details Facebook’s Advertising Product Philosophy

    … Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call…

    David Cohen/ AllTwitterin Facebook- 16 readers -
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