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… strategy goals. Even if trends don’t generally last, these challenges and shifts are likely to be around for a while, particularly the last. The brands that are able to integrate social across their business, in a way that maximizes its impact, are the ones that will be poised to lead in the coming years. Matthew Klein is a content manager…
Winter storm Juno was what finally did it for me. I’d been seeing more and more autoplay videos in my Facebook News Feed over the previous few months, but during the storm it seemed like 2/3rds of the stories in my Newsfeed were native videos. There were plenty from people enjoying their snow days, as well as a huge number from brands or publishers I follow.