• 3 Steps for Getting Your Brand on the Back-to-School Shopping List

    … of school. Teen fashion brands are major stakeholders in the back-to-school frenzy. Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale were all written off as dying brands, but they have one significant resource that gives them an edge: a much higher persona cardinality. This allows them to focus their creative, media…

    Convince and Convert -
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