• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … coat the reality: Customer trust is low according to reports like the Edelman Trust Barometer. This is particularly true of your business’s c-suite. Instead rely on the power of personal connections. I know that sounds scary to marketers. Since it’s out of your control. But when it comes to spending money, Nielsen consistently reports people trust…

    Heidi Cohen/ Heidi Cohen- 36 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … in a way that no other medium can achieve. If you’re a consumer marketer, I’d highly encourage you to do what you can to get your hands on a pair of Spectacles sooner rather than later. They may have more of an effect on your business in the coming year than any of us can even imagine. Liz Gottbrecht is director of marketing at influencer marketing company Mavrck. …

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 45 readers -
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