Mavrck

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can…

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … of their restaurants using the filter. Campaigns featuring filters will gives brands much more control over the sounds, images and overall quality of the resulting content. Brands will see an uptick in positive PR, earned media through Spectacles influencer content From The New York Times to TechCrunch, the initial reviews for Spectacles have been…

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 43 readers -
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