Mavrck

    • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

      How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use.

      Heidi Cohen/ Heidi Cohen- 21 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … in a way that no other medium can achieve. If you’re a consumer marketer, I’d highly encourage you to do what you can to get your hands on a pair of Spectacles sooner rather than later. They may have more of an effect on your business in the coming year than any of us can even imagine. Liz Gottbrecht is director of marketing at influencer marketing company Mavrck. …

    AllFacebookin Facebook Twitter YouTube- 39 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    …. But why is it that B2C companies consistently outpace their business-to-business peers? According to Webbiquity, 88 percent of the B2B crowd uses Facebook—just 8 percent less than their B2C counterparts—so it’s not for lack of trying. The problem is one of strategy. Because B2C companies like Verizon Communications and Sony Pictures were the early…

    AllFacebookin Social Facebook Twitter- 41 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic