Mavrck

  • Why Have B2B Brands Fallen Behind on Social Media?

    … companies aren’t like Intel. Rarely do B2B marketers even bother to measure the return on investment from their social investments. According to Simply Measured’s 2016 State of Social Marketing Report, 61 percent of marketers indicate that measuring ROI is a challenge. Additionally, more than 33 percent say that tying social to business goals…

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