• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … critical is that micro-influencers tend to yield deeper engagement all along the purchase process. This contributes to better conversion rates and sales. In general, influencers yield an ROI of $6.50 per $1.00 invested (Tomoson). Of course, like any new form of marketing, influencer relations metrics need to evolve. 3 Micro-Influencer Benefits…

    Heidi Cohen/ Heidi Cohen- 39 readers -
  • 5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

    … in a way that no other medium can achieve. If you’re a consumer marketer, I’d highly encourage you to do what you can to get your hands on a pair of Spectacles sooner rather than later. They may have more of an effect on your business in the coming year than any of us can even imagine. Liz Gottbrecht is director of marketing at influencer marketing company Mavrck. …

    AllFacebookin Facebook Twitter YouTube- 47 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … companies aren’t like Intel. Rarely do B2B marketers even bother to measure the return on investment from their social investments. According to Simply Measured’s 2016 State of Social Marketing Report, 61 percent of marketers indicate that measuring ROI is a challenge. Additionally, more than 33 percent say that tying social to business goals…

    AllFacebookin Social Facebook Twitter- 46 readers -
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