Max K

  • How To Succeed With Earned Media: 34 Case Studies

    …; Twitter: @KDHungerford 16. My favorite examples of earned media are when people share a paid media message on a social network. It underscores the difference between earned and paid media as well as showing how the two can work together creating an effective CPM for a brand. It makes you ask: “What is your advertising’s earning power?” Max…

    Heidi Cohen/ Heidi Cohenin How To's- 24 readers -