Max Kalehoff

    • Pushing the Limits of Advertising With Paid Social, Mobile and Video

      Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they iterate rapidly as the platforms evolve. At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed ...

      AllTwitterin Social Facebook Twitter YouTube- 16 readers -
    • Success Stories From Twitter’s Front Lines

      Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.

      AllTwitterin Twitter- 14 readers -
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