Max Kalehoff

  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    … to reach more of the right people. This year, the brand is using insights gleaned from its ad operations and learning agendas on digital media platforms to inform its global marketing strategy. The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights–which make all of your marketing smarter. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 30 readers -
  • Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 25 readers -
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