Maxpoint

    • How Brands Can Find the ‘Advertisable Moments’ They’re Missing

      There is no digital equivalent to primetime TV hours in the living room. Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected places.

      Street Fightin How To's- 17 readers -
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