• How Brands Can Find the ‘Advertisable Moments’ They’re Missing

    … means, a deeper understanding of behavior patterns, and paying attention to the cracks between devices where opportunities are often lost. Matthew Tilley is senior director of marketing at MaxPoint, a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. Before joining MaxPoint, he led the marketing of promotion settlement and consulting services at Inmar, one of the leading digital and paper coupon process in the US. …

    Street Fightin How To's- 22 readers -
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