Maxwell Coffee

  • 3 CPG Brands That Tell Inspiring Stories

    … and entertainment site Canoe.ca, where the standard “sponsored by” label often used to disclose branded content is replaced with “powered by Biotherm Homme.” Biotherm Homme is just one of many CPG brands embracing longer-form storytelling to replace intrusive advertising. Their goal? To reach consumers wherever they are—which is usually a computer…

    Tessa Wegert/ The Content Strategistin Content Google YouTube- 4 readers -
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