• McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader

    … plate. We will put the greens on it. At some point, you may choose to eat them and appreciate the fact the greens are there. But, in the meantime, we’re not going to force you to eat them. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 14 readers -
  • Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker

    … Local newspapers have a love-hate relationship with Facebook. They of course love all the pageviews and distribution this Godzilla of platforms can send them with just a twitch from its servers. But they hate the advertising revenue the Facebook generates — and keeps — from all the content it hosts. Unfortunately the love part of the relationship…

    Tom Grubisich/ Street Fightin Social Facebook- 14 readers -
  • As McClatchy Goes All In on Digital, Stock Price Sags Further

    … As McClatchy Goes All In on Digital, Stock Price Sags Further August 3, 2015 by Tom Grubisich Leave a Comment Filed Under: The New News To make the daunting leap from print to digital, McClatchy is bulking up with a fast and furious bit-by-byte strategy. It has plunged into cutting-edge programmatic advertising with best-of-class help from…

    Tom Grubisich/ Street Fight- 12 readers -
  • Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

    … A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times) Jack Dorsey has filed confidential paperwork to sell stock to the public in Square, where he’s CEO. Dorsey has also taken on the challenge of turning around Twitter, the site…

    Street Fightin Google- 9 readers -
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