Mcclatchy

  • Investment Firms Come to the Forefront Among Owners of Local Newspapers

    … at state mental facilities after staffing cutbacks. Another involved Community News Holdings Inc. upgrading state and regional coverage in states where it has the most papers. But the book said such collaboration is rare – anywhere in the local newspaper industry – and faulted both New Media/Gatehouse and CNHI for closing unprofitable papers…

    Tom Grubisich/ Street Fight- 16 readers -
  • McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader

    … plate. We will put the greens on it. At some point, you may choose to eat them and appreciate the fact the greens are there. But, in the meantime, we’re not going to force you to eat them. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 21 readers -
  • Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker

    … Local newspapers have a love-hate relationship with Facebook. They of course love all the pageviews and distribution this Godzilla of platforms can send them with just a twitch from its servers. But they hate the advertising revenue the Facebook generates — and keeps — from all the content it hosts. Unfortunately the love part of the relationship…

    Tom Grubisich/ Street Fightin Social Facebook- 15 readers -
  • As McClatchy Goes All In on Digital, Stock Price Sags Further

    … As McClatchy Goes All In on Digital, Stock Price Sags Further August 3, 2015 by Tom Grubisich Leave a Comment Filed Under: The New News To make the daunting leap from print to digital, McClatchy is bulking up with a fast and furious bit-by-byte strategy. It has plunged into cutting-edge programmatic advertising with best-of-class help from…

    Tom Grubisich/ Street Fight- 13 readers -
  • Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

    … out notifications about in-store promotions though multichannel and geolocation marketing. McClatchy Reports Precipitous Print Ad Declines Again for Second Quarter (Poynter) McClatchy is first among the public newspapers to report for the second quarter, and drops of nearly the same magnitude seem likely at other companies. As Gannett (which…

    Street Fightin Google- 9 readers -
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