Mcclure Newspaper Syndicate

  • The Marketer’s Guide to Licensed and Syndicated Content

    … reported features. Instead of publishing the stories himself, he bought the rights and sold the stories to publishers around the world. He called it “syndication.” His company, McClure Newspaper Syndicate, went on to represent some of the most influential writers of the day, from William Jennings Bryan to Teddy Roosevelt to Sir Arthur Conan Doyle…

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