Mckinsey Customer Journey

  • 3 Post-Sale Content Marketing Strategies You Need

    The 1 Element Missing At Content Marketing World Content Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing. Why? The reason is simple. Taking their cues from their chief executives and sales team content marketers think their work is done once the sale is closed.

    Heidi Cohen/ Heidi Cohen- 14 readers -
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