Mckinsey S-C-R Framework

  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … and support local businesses on social media and in the real world. In addition, local customers are more likely to convert and impact your sales. #5: Feature Your Unique Value Proposition The McKinsey S-C-R (situation, complication, resolution) framework helps you develop a story that’s compelling and cohesive and brings out the unique value proposition…

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