Mckinsey & Co.

  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … mobile off of their to-do list for their 2017 budgets. How are you leveraging mobile? Do you have an omnichannel approach? Is it personalized? Are you looking beyond your likes and reading actual customer conversations on social media? Mobile marketing is set to be a dominant marketing force over the next year; how’s your strategy looking? Rachel Newton is the marketing director at loyalty marketing technology provider SessionM. Image courtesy of Shutterstock. …

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