Mckinsey & Company

  • Around the Room: Content Marketers’ Biggest Challenges

    It’s not easy being a storyteller—especially when you’re a brand that’s just starting to catch on to the importance of digital exposure and forming that elusive brand newsroom. At the Contently Summit last Wednesday, publishers and content marketers came together to network, inspire, and commiserate about the biggest challenges of being champions of content marketing.

    Aliza Gans/ The Content Strategist- 20 readers -
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