• YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

    … exist in the same way (without an add-on) I can’t help myself but follow old habits. The interesting switch is that YouTube has changed both TrueView and non-skippable pre-rolls to pause on click, just like the video, instead of taking you to the advertised site. Now there is a small interactive card that links to the advertised site that you have…

    Andy Smith/ ReelSEOin Social YouTube- 36 readers -
  • The History of Video Marketing on YouTube

    … Video Marketing is a part of our everyday life, whether we are creators, brands, or consumers. But the roots of the industry stretch way back, further back than many may realize, with the many developments and innovations in the field defining the discipline as we know it today. This post will focus on the history of video marketing on - where…

    Andy Smith/ ReelSEOin Social YouTube- 38 readers -
  • Video Wars: YouTube Versus the Rest of the World

    … media had no video provider options. They all relied on YouTube embed codes, driving YouTube's distribution and dominance. As the age old saying goes... times have changed. These major web portals, traditional media/news websites, and newer platforms like Facebook want to control and monetize their own environments. The days of YouTube embeds…

    ReelSEOin Social- 16 readers -
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