• YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

    … exist in the same way (without an add-on) I can’t help myself but follow old habits. The interesting switch is that YouTube has changed both TrueView and non-skippable pre-rolls to pause on click, just like the video, instead of taking you to the advertised site. Now there is a small interactive card that links to the advertised site that you have…

    Andy Smith/ ReelSEOin Social YouTube- 30 readers -
  • The History of Video Marketing on YouTube

    … the web free of charge. Video Marketing and Multi-channel Networks A major part of this transition from the creator side was the rise of the multi-channel networks on YouTube. For many creators in the YouTube community, the thought of using their videos as marketing tools was perceived as “selling out” and creators who were using their content…

    Andy Smith/ ReelSEOin Social YouTube- 25 readers -
  • Video Wars: YouTube Versus the Rest of the World

    … media had no video provider options. They all relied on YouTube embed codes, driving YouTube's distribution and dominance. As the age old saying goes... times have changed. These major web portals, traditional media/news websites, and newer platforms like Facebook want to control and monetize their own environments. The days of YouTube embeds…

    ReelSEOin Social- 16 readers -
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