Mdc Media Partners

  • Facebook Under Fire: Do Marketers Care?

    …, follower counts: Followers will decline 5 percent or less after the bug fix. The most important metric affecting brand advertisers is the increase of “video views to 100 percent” by 35 percent. Given that this metric positively impacts performance, advertisers will see no problem with this change. The metric was understated because the audio-track…

    AllTwitterin Social Facebook- 23 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … whenever they plan TV campaigns. Otherwise, they are missing a big opportunity. Brands with large TV budgets live in a world where TV measurement metrics (from companies like Nielsen) reign supreme. In this world, it is difficult to make an argument for completely switching advertising dollars away from TV and into social. And quite frankly, Facebook…

    Inside Facebookin Social Facebook- 32 readers -
  • Social Media, Then and Now

    …-on approach to communication. As a result, brands can extract significantly more long-term value and return on investment. Social media will continue to grow, and so will the opportunities with social advertising. If the past decade has taught us anything, it’s this: The next 10 years of social are going to be even bigger. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter- 21 readers -
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