Mdc Media Partners

  • Facebook Under Fire: Do Marketers Care?

    …, follower counts: Followers will decline 5 percent or less after the bug fix. The most important metric affecting brand advertisers is the increase of “video views to 100 percent” by 35 percent. Given that this metric positively impacts performance, advertisers will see no problem with this change. The metric was understated because the audio-track…

    AllTwitterin Social Facebook- 13 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…

    Inside Facebookin Social Facebook- 18 readers -
  • Social Media, Then and Now

    …. The successful “others” in the future of the social space will owe their achievements to how different they are from Facebook. Twitter still owns real-time when it comes to sports, TV shows and the debates despite Facebook’s attempts to enter the space (remember Facebook Sports Stadium, anyone?). Pinterest is the place to plan all the wonderful…

    Inside Facebookin Social Facebook Twitter- 15 readers -
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