Mdc Media Partners

  • Facebook Under Fire: Do Marketers Care?

    … months. Programs like this drive additional transparency and will push Facebook to identify and solve delivery problems as they arise. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. …

    AllTwitterin Social Facebook- 17 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … advertising. Here’s how: Coordinate your paid social buy to coincide with the flighting of your commercials: Cadbury saw a fourfold lift in purchase intent when running ads across both TV and social, and Coca-Cola saw a 3.6 times higher return on investment when running ads on TV and social compared to when they ran on TV alone. Leverage 4C’s TV…

    Inside Facebookin Social Facebook- 24 readers -
  • Social Media, Then and Now

    …-on approach to communication. As a result, brands can extract significantly more long-term value and return on investment. Social media will continue to grow, and so will the opportunities with social advertising. If the past decade has taught us anything, it’s this: The next 10 years of social are going to be even bigger. Ryan Pitylak is the co-founder and CEO of social and search advertising agency Unique Influence, part of MDC Media Partners. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter- 19 readers -
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