• How to Measure the Success of Your Holiday Marketing

    … With the holidays fast approaching, now’s the perfect time to start planning to have your best holiday season ever. But how will you know if you actually did any better with your email marketing when the holiday season is over? Whether you’re looking to increase sales or donations, it’s best to take a look back so you can set realistic goals…

    Dave Charest/ Constant Contactin EMail How To's- 23 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    …, they need attribution. This is the next stage.” For several years, marketing executives have used analytics to measure marketing campaign returns. Now, brands don’t just want their names in front of people – they want and they need measurable data about who sees their ads, how did they see them, how long did they look at them, and where was the ad…

    Street Fightin Google Facebook- 28 readers -
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