• How to Measure the Success of Your Holiday Marketing

    … With the holidays fast approaching, now’s the perfect time to start planning to have your best holiday season ever. But how will you know if you actually did any better with your email marketing when the holiday season is over? Whether you’re looking to increase sales or donations, it’s best to take a look back so you can set realistic goals…

    Dave Charest/ Constant Contactin EMail How To's- 23 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … on the path to purchase. In a 2017 prediction report from the Interactive Advertising Bureau (IAB), more than half of marketers were planning to spend a significant amount of time and resources on cross-channel measurement and attribution throughout the year. New technologies that can link consumers’ online behavior with related in-store purchases…

    Street Fightin Google Facebook- 26 readers -
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