Measurement

  • Last Chance to Take the 2017 Salary Survey

    … Complete the PMA Salary Survey before Friday and you will receive a free copy of the final report. The post Last Chance to Take the 2017 Salary Survey appeared first on The PMA…

    The PMA- 8 readers -
  • 4 Tricks to Boost Your Email Click-Through Rates

    … Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email nurturing is essential because no one wants to engage with an email sent by a stranger. On average, 13+ promotional emails are hitting the inbox of your subscribers daily from various brands. It goes without…

    Syed Balkhi/ Constant Contactin EMail- 9 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to Walmart.’” NinthDecimal separated its data platform from media in 2014, and Staas says the business now exists in four categories: audience data, brand activation, measurement and attribution, and insights and analytics. He says that these segmented datasets are now solving some of the industry’s biggest marketing challenges, such as associating…

    Street Fight- 15 readers -
  • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

    … Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing…

    Dave Charest/ Constant Contact- 17 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    …, they need attribution. This is the next stage.” For several years, marketing executives have used analytics to measure marketing campaign returns. Now, brands don’t just want their names in front of people – they want and they need measurable data about who sees their ads, how did they see them, how long did they look at them, and where was the ad…

    Street Fightin Google Facebook- 28 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
  • Measuring content effectiveness: A marketer’s guide

    … effectively useless if I forget to address one key factor: measurement. What’s it to you? Take, for example, Company X, which wants to increase its brand awareness through a content marketing strategy. A content marketing strategy suggests a series of informative SEO-optimised blog articles answering common customer queries. In execution these blogs…

    Lush Digitalin Content- 15 readers -
  • How to Master Email Measurement in 3 Easy Steps

    … of Your Email Marketing with Reports. Can’t attended live? Register anyway. We’ll send you a recording. Use the Triple-A Approach to Email Measurement 1. Analyze To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns. Email marketing tools like Constant Contact provide easy-to-read…

    Constant Contactin EMail How To's- 23 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … of the Measurements and Insights Council to further their work. Please help us by sharing the following link with anyone you know who may shop online: https://www.surveymonkey.com/r/MYKTYXF The survey will close April 15, 2017. …

    The PMA- 12 readers -
  • We Must Adopt Attention Metrics in Brand Advertising Now

    … like in-view time stand out because they’re clear and simple — they indicate how long the ad was in front of the user on the page. Measuring scroll velocity helps to understand whether or not a user was reading content, or just skimming. Kik recently rolled out: a switch to measuring “attention metrics” – looking at how engaged a user is based…

    Pace Lattin/ Performance Marketing Insider- 18 readers -
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