• Attribution and Measurement  is Creating a Data Management Arms Race

      David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according to a March 2017 comScore study, not i ...

      Street Fight- 14 readers -
    • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

      Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing clients, reach new clients, and s ...

      Dave Charest/ Constant Contact- 16 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 26 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
  • Measuring content effectiveness: A marketer’s guide

    … effectively useless if I forget to address one key factor: measurement. What’s it to you? Take, for example, Company X, which wants to increase its brand awareness through a content marketing strategy. A content marketing strategy suggests a series of informative SEO-optimised blog articles answering common customer queries. In execution these blogs…

    Lush Digitalin Content- 15 readers -
  • How to Master Email Measurement in 3 Easy Steps

    If someone asked you how email marketing is helping your business, what would you say? Chances are you wear a lot of hats at your small business or nonprofit and maybe numbers aren’t your strong suit. You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit.

    Constant Contact- 17 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … of the Measurements and Insights Council to further their work. Please help us by sharing the following link with anyone you know who may shop online: The survey will close April 15, 2017. …

    The PMA- 12 readers -
  • We Must Adopt Attention Metrics in Brand Advertising Now

    … of it. Jacob L. Nelson and James G. Webster of the International Journal on Media Management at Northwestern University recognized the need to further evolve media measurement. They designed a research study to analyze the relationship between the amount of time visitors spend on sites, news sites in particular, and the number of unique visitors…

    Pace Lattin/ Performance Marketing Insider- 18 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • LinkedIn Overhauls Desktop Site

    … you’re interested in, we’ll suggest someone within your network who works at the company. Richer feed to keep you informed: With a combination of algorithms and human editors working together, we’ve fine-tuned your feed to surface the most relevant content from people and publishers you care most about. We’ll also be adding new ways for you to dive…

    David Cohen/ Inside Facebook- 32 readers -
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