Measurement

  • 4 Tricks to Boost Your Email Click-Through Rates

    … Want to know how to increase the click-through rate of your emails? To increase email click-through, you need to nurture your list. Email nurturing is essential because no one wants to engage with an email sent by a stranger. On average, 13+ promotional emails are hitting the inbox of your subscribers daily from various brands. It goes without…

    Syed Balkhi/ Constant Contactin EMail- 9 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according…

    Street Fight- 14 readers -
  • 5 Reasons Your Marketing Agency is Struggling to Measure Its Impact

    … clients, reach new clients, and stay on top of marketing trends. Sometimes measurement doesn’t get the attention it deserves. But if you’re not prioritizing measurement, you’re doing your agency and your clients a huge disservice. Here are some common reasons agencies struggle to measure their impact (and how to fix them): 1. You’re not making…

    Dave Charest/ Constant Contact- 17 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    … When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement…

    Street Fightin Google Facebook- 26 readers -
  • PMA Online Shopping Survey Results

    … The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order…

    The PMA- 17 readers -
  • Here’s why lots of likes doesn’t equal business success

    … TrackMaven has released its latest Marketing Leadership Survey and, worryingly, it suggests brands and their marketers are still hung up on vanity metrics, rather than metrics linked to a return on investment. More than 70 per cent of marketers said attributing social and content activity to revenue was one of the top marketing challenges…

    Lush Digitalin Social- 20 readers -
  • Measuring content effectiveness: A marketer’s guide

    … effectively useless if I forget to address one key factor: measurement. What’s it to you? Take, for example, Company X, which wants to increase its brand awareness through a content marketing strategy. A content marketing strategy suggests a series of informative SEO-optimised blog articles answering common customer queries. In execution these blogs…

    Lush Digitalin Content- 15 readers -
  • How to Master Email Measurement in 3 Easy Steps

    … of Your Email Marketing with Reports. Can’t attended live? Register anyway. We’ll send you a recording. Use the Triple-A Approach to Email Measurement 1. Analyze To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns. Email marketing tools like Constant Contact provide easy-to-read…

    Constant Contactin EMail How To's- 19 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    … of the Measurements and Insights Council to further their work. Please help us by sharing the following link with anyone you know who may shop online: https://www.surveymonkey.com/r/MYKTYXF The survey will close April 15, 2017. …

    The PMA- 12 readers -
  • We Must Adopt Attention Metrics in Brand Advertising Now

    … of it. Jacob L. Nelson and James G. Webster of the International Journal on Media Management at Northwestern University recognized the need to further evolve media measurement. They designed a research study to analyze the relationship between the amount of time visitors spend on sites, news sites in particular, and the number of unique visitors…

    Pace Lattin/ Performance Marketing Insider- 18 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
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