Measurement.

  • 3 Finance Execs Share Their Biggest Content Marketing Challenges

    … biggest challenge is measurement because there is an overemphasis on trying to nail down one number you can track. Content marketing is about more than one metric when done right. If you chase just one metric, you can game it, but you’re cutting out so much value to yourself and your audience.” —Courtney Colwell, director of OPEN Forum and content…

    The Content Strategist- 8 readers -
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