Measurement And Roi

  • Why screenshots may be the key to influence marketing measurement

    … By Mark Schaefer Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this year included shedding big influencers with large followers in favor of people who have trust, authority, and true impact. Certainly influence…

    {grow}- 19 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    … their organization’s content marketing maturity level as “sophisticated” — providing accurate measurement to the business and scaling across the organization. The previous survey looked at challenges and found “measuring content effectiveness” was the No. 2 challenge faced by marketers, second only to creating content itself. Only 6% of B2B marketers rated…

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 20 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … and Trends — North America. 28% of B2B marketers aren’t measuring ROI of their #content efforts says @cmicontent. #research Click To Tweet However, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your…

    Content Marketing Institutein Content- 18 readers -
  • 3 Tips to More Accurately Measure Your Content Effort

    …, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals 1. Identify and document content goals with customer journey mapping Before getting into the more technical aspects…

    Content Marketing Institutein Content- 20 readers -
  • What is Content Intelligence?

    … Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. CCO: The subject of content intelligence spans many areas; when you describe it to marketers, how do you ensure that it’s not just…

    Clare Mcdermott/ Content Marketing Institutein Content- 27 readers -
  • The Biggest Content Marketing Trends in 2017

    … issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint). Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity. One thing is for sure: Content creation and distribution in the enterprise, outside…

    Joe Pulizzi/ Content Marketing Institutein Social- 58 readers -
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