Measurement And Roi

    • 8 Business Intelligence Tools for Content Marketers With Technophobia

      You are a content marketer. You care about people, about making real content for real humans that adds value and solves problems. After all, that’s the heart of content marketing. Unfortunately, all that care and human connection often comes at a cost. Even in the B2B realm, a mere 6% of respondents in CMI’s 2017 research rated their organization’s content marketing maturity ...

      Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 14 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets…

    Content Marketing Institutein Content- 12 readers -
  • 3 Tips to More Accurately Measure Your Content Effort

    …, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals 1. Identify and document content goals with customer journey mapping Before getting into the more technical aspects…

    Content Marketing Institutein Content- 12 readers -
  • What is Content Intelligence?

    … Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. CCO: The subject of content intelligence spans many areas; when you describe it to marketers, how do you ensure that it’s not just…

    Clare Mcdermott/ Content Marketing Institutein Content- 16 readers -
  • The Biggest Content Marketing Trends in 2017

    … issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint). Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity. One thing is for sure: Content creation and distribution in the enterprise, outside…

    Joe Pulizzi/ Content Marketing Institutein Social- 23 readers -
  • Sample These 45+ Content Tools to Create, Curate, and Measure

    With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure. Create it ClearVoice ClearVoice helps you plan, recruit, produce, and measure your content’s effectiveness in one place.

    Content Marketing Institute- 17 readers -
  • How to Prove Your Content Is Driving Revenue

    … content to these goals. HANDPICKED RELATED CONTENT: The Secret to Content Marketing ROI How to connect content to revenue First, let’s cover some ground rules. There is no “easy” button. There are no shortcuts to managing and leveraging data analytics and insights. Because a single content asset can be used by different teams at different points…

    Content Marketing Institutein Content How To's- 12 readers -
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