Measurement And Roi

  • Content Marketing ROI: 4 Ways to Get Started

    … Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets…

    Content Marketing Institutein Content- 12 readers -
  • 3 Tips to More Accurately Measure Your Content Effort

    …, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals 1. Identify and document content goals with customer journey mapping Before getting into the more technical aspects…

    Content Marketing Institutein Content- 12 readers -
  • What is Content Intelligence?

    … understandable, but also relevant? Koene: You’re dead on. Virtually every definition you see of content intelligence poses as many questions as it answers because it spans so many topics. Fundamentally, the only way for a marketer to understand whether a specific content marketing strategy works is to start with the data. Take your historical data…

    Clare Mcdermott/ Content Marketing Institutein Content- 10 readers -
  • The Biggest Content Marketing Trends in 2017

    … and important using video and having a visual storytelling strategy are. But, most brands are still hanging their video strategy on the viral video, instead of building a process and organization around the ongoing delivery of valuable information through video. We have a CMWorld track dedicated to visual content, including this excellent session…

    Joe Pulizzi/ Content Marketing Institutein Social- 21 readers -
  • How to Prove Your Content Is Driving Revenue

    … content to these goals. HANDPICKED RELATED CONTENT: The Secret to Content Marketing ROI How to connect content to revenue First, let’s cover some ground rules. There is no “easy” button. There are no shortcuts to managing and leveraging data analytics and insights. Because a single content asset can be used by different teams at different points…

    Content Marketing Institutein Content How To's- 11 readers -
  • Your CEO Needs These 4 Content Marketing Metrics

    … CONTENT: The Secret to Content Marketing ROI 1. Number of sales-accepted leads A sales-accepted lead (SAL) is a lead that your marketing efforts generated, and that the sales team has accepted as qualified. This metric is primarily applicable to B2B marketers using content to fuel their lead-generation strategy. “Sales accepted” usually means…

    Content Marketing Institutein Content- 31 readers -
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