Measurement And Roi

  • Content Marketing ROI: 4 Ways to Get Started

    Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

    Content Marketing Institute- 11 readers -
  • What is Content Intelligence?

    …., social data, search data, internal data). Consider removing content before adding more content. Leverage the content-recall model to understand what users are expecting in your content. This article originally appeared in the August issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly, print magazine…

    Clare Mcdermott/ Content Marketing Institutein Content- 9 readers -
  • The Biggest Content Marketing Trends in 2017

    … I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016. Here are what I believe are some of the biggest…

    Joe Pulizzi/ Content Marketing Institutein Social- 20 readers -
  • How to Prove Your Content Is Driving Revenue

    … content to these goals. HANDPICKED RELATED CONTENT: The Secret to Content Marketing ROI How to connect content to revenue First, let’s cover some ground rules. There is no “easy” button. There are no shortcuts to managing and leveraging data analytics and insights. Because a single content asset can be used by different teams at different points…

    Content Marketing Institutein Content How To's- 4 readers -
  • Your CEO Needs These 4 Content Marketing Metrics

    …. They can help you – the marketer – understand what type of content is resonating with buyers. And they can help your CEO make customer-centric decisions. HANDPICKED RELATED CONTENT: How to Measure Engagement the Right Way Conclusion Don’t waste your CEO’s precious time with metrics that are meaningless. Provide metrics that truly demonstrate how…

    Content Marketing Institutein Content- 27 readers -
  • The Secret to Content Marketing ROI

    … Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally. We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained…

    Michael Brenner/ Content Marketing Institutein Paid Search Content- 25 readers -
  • How to Match Key Metrics With Your Content Goals

    … contribute content to external media, especially if the publisher doesn’t list the number of views on the page itself. The more people are viewing your content, the more they are aware of your brand. HANDPICKED RELATED CONTENT: A Simple Method to Measure Content Marketing ROI If your goal is audience engagement Beyond awareness, though, lies…

    Content Marketing Institutein Content How To's- 11 readers -
  • Highlights from my #SMMW keynote speech

    … This week I had the honor of giving the closing keynote address at Social Media Marketing World, the biggest social media marketing gathering in the world. What a great event. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. This was a challenging talk — my audience…

    {grow}in SEO Content- 7 readers -
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