Measurement And Roi

  • Why screenshots may be the key to influence marketing measurement

    … marketing is mainstream marketing today. The influencer is the power on the web today. No question. As you would expect, there was also a lot of discussion on influence marketing measurement and one keynote session in particular blew me away with an idea that is so simple and yet so powerful: screenshots. Screenshots as influence marketing measurement…

    {grow}- 20 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    … their organization’s content marketing maturity level as “sophisticated” — providing accurate measurement to the business and scaling across the organization. The previous survey looked at challenges and found “measuring content effectiveness” was the No. 2 challenge faced by marketers, second only to creating content itself. Only 6% of B2B marketers rated…

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 23 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … and Trends — North America. 28% of B2B marketers aren’t measuring ROI of their #content efforts says @cmicontent. #research Click To Tweet However, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your…

    Content Marketing Institutein Content- 19 readers -
  • 3 Tips to More Accurately Measure Your Content Effort

    …, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals 1. Identify and document content goals with customer journey mapping Before getting into the more technical aspects…

    Content Marketing Institutein Content- 21 readers -
  • What is Content Intelligence?

    … Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. CCO: The subject of content intelligence spans many areas; when you describe it to marketers, how do you ensure that it’s not just…

    Clare Mcdermott/ Content Marketing Institutein Content- 27 readers -
  • The Biggest Content Marketing Trends in 2017

    … a workshop on how top-performing companies are integrating their sales and content led by Marcus and best-selling author of Same Side Selling, Ian Altman. ROI and measurement I don’t think this one needs explaining. The No. 1 question, every year, is “How do I show the success of my content marketing program?” At CMWorld this year we have more…

    Joe Pulizzi/ Content Marketing Institutein Social- 64 readers -
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