Measurement And Roi

  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    … are specifically chosen for agencies and entrepreneurs looking to get their feet wet. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals Sisense Two must-have ingredients to integrate data — especially big data — into your content marketing strategy are (1) custom dashboards to monitor what matters…

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 15 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets…

    Content Marketing Institutein Content- 12 readers -
  • 3 Tips to More Accurately Measure Your Content Effort

    …, attribution modeling, and segmentation can help you improve and more accurately measure your content marketing efforts. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals 1. Identify and document content goals with customer journey mapping Before getting into the more technical aspects…

    Content Marketing Institutein Content- 15 readers -
  • What is Content Intelligence?

    … Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. CCO: The subject of content intelligence spans many areas; when you describe it to marketers, how do you ensure that it’s not just…

    Clare Mcdermott/ Content Marketing Institutein Content- 17 readers -
  • The Biggest Content Marketing Trends in 2017

    … To Tweet Content distribution and promotion Again, the trend (rightfully so) seems to be moving from less content to more promotion. This is correct. No longer can we afford to create and execute on content projects without them ever seeing the light of day. HANDPICKED RELATED CONTENT: Content Distribution Strategies and Tools to Drive Traffic…

    Joe Pulizzi/ Content Marketing Institutein Social- 43 readers -
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