Measurement Partners

  • Facebook Expanding Access to Conversion Lift Measurement

    … studies to date, adding on its expansion of the feature: To help more advertisers of all kinds understand the real impact their ads have on their business, we are starting tests to make lift measurement more widely available. Through our tests, select advertisers will be able to run lift measurement studies through APIs (application-programming…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -