Measuring Brand Lift

  • Can Content’s Effect On Brand Lift Be Measured?

    … characterizes it as “…an increase in interaction with a brand as a result of an advertising campaign, and is primarily used to identify a positive shift in customer awareness and perception.” They go on, “Brand lift metrics typically include: awareness (of the brand, product, or offering), attitude (opinion on quality, value and appeal), recall…

    Relevancein Content- 6 readers -
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