Measuring Campaign Performance

    • Tracking Offline Marketing Campaigns With Kissmetrics

      Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing campaigns, you’ll need to know h ...

      Zach Bulygo/ KISSmetrics Marketing Blogin Display- 17 readers -
  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … performance, we’ll simply click on each of the three Ad campaign hits. Let’s click the top one, which is Twitter’s ad campaign: The first couple steps of this funnel perform well, but falls off pretty quickly. Only 88 people purchased, leading to a putrid 1.1% conversion rate. This means that the other campaigns are likely performing better. Let’s check…

    Zach Bulygo/ KISSmetrics Marketing Blog- 8 readers -
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