Measuring Campaign Performance

  • Tracking Offline Marketing Campaigns With Kissmetrics

    … campaigns, you’ll need to know how effective your offline efforts are. (That is why you came to this blog post in the first place, after all). Here’s how you can intelligently set up those offline campaigns and track their returns in Kissmetrics. Forms of Offline Marketing Let’s try to name all the offline channels you can throw marketing dollars…

    Zach Bulygo/ KISSmetrics Marketing Blogin Display- 20 readers -
  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … performance, we’ll simply click on each of the three Ad campaign hits. Let’s click the top one, which is Twitter’s ad campaign: The first couple steps of this funnel perform well, but falls off pretty quickly. Only 88 people purchased, leading to a putrid 1.1% conversion rate. This means that the other campaigns are likely performing better. Let’s check…

    Zach Bulygo/ KISSmetrics Marketing Blog- 9 readers -
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