Measuring Campaign Performance

  • Tracking Offline Marketing Campaigns With Kissmetrics

    … Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing…

    Zach Bulygo/ KISSmetrics Marketing Blogin Display- 20 readers -
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