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So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were on your Enterprise plan? And how many of the 3.1% added a coupon to their order? How many of them came from your Facebook ad campaign? Don’t know? That’s a problem.
… spending. (Oh, and there’s an inconsequential election coming up in a few weeks.) That means we’ll have marketing campaigns abound. Halloween, Thanksgiving, Black Friday, Cyber Monday, and the entire month of December will be full of marketing campaigns. As marketers, we’ll need to be able to measure the effectiveness of each campaign. And one…