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Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing campaigns, you’ll need to know h ...
The average social media manager gets paid roughly $47,190. They tweet, post, share, like, favorite, comment, and reply to make sure your company’s social media is covered. Some companies use social media differently. Slack, for instance, uses Twitter to communicate the brand and notify followers on product updates. Here at Kissmetrics, we’re tweeting links to our content.
… performance, we’ll simply click on each of the three Ad campaign hits. Let’s click the top one, which is Twitter’s ad campaign: The first couple steps of this funnel perform well, but falls off pretty quickly. Only 88 people purchased, leading to a putrid 1.1% conversion rate. This means that the other campaigns are likely performing better. Let’s check…
… News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s Peanut Butter Pumpkin cups yet?) Thanksgiving is a little over a month away, and Christmas will be here before you know it. Consumers will be ready to shop and spend, with an expected 3.6% rise in holiday retail…