Measuring Campaign Performance

  • Tracking Offline Marketing Campaigns With Kissmetrics

    … campaigns, you’ll need to know how effective your offline efforts are. (That is why you came to this blog post in the first place, after all). Here’s how you can intelligently set up those offline campaigns and track their returns in Kissmetrics. Forms of Offline Marketing Let’s try to name all the offline channels you can throw marketing dollars…

    Zach Bulygo/ KISSmetrics Marketing Blogin Display- 20 readers -
  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … With Revenue Data Continuing with the e-commerce marketing director scenario, let’s say we just ran our Summer advertising campaigns. We had campaigns on Twitter, Facebook, and AdWords. We’ve tagged all three with UTMs, which makes for pretty easy tracking across Kissmetrics and other SaaS platforms. We want to see which campaigns brought customers who…

    Zach Bulygo/ KISSmetrics Marketing Blog- 11 readers -
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