Measuring Campaign Performance

  • Tracking Offline Marketing Campaigns With Kissmetrics

    Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing campaigns, you’ll need to know h ...

    Zach Bulygo/ KISSmetrics Marketing Blog- 19 readers -
  • Using Kissmetrics to Find Your Most Valuable Marketing Campaigns

    … With Revenue Data Continuing with the e-commerce marketing director scenario, let’s say we just ran our Summer advertising campaigns. We had campaigns on Twitter, Facebook, and AdWords. We’ve tagged all three with UTMs, which makes for pretty easy tracking across Kissmetrics and other SaaS platforms. We want to see which campaigns brought customers who…

    Zach Bulygo/ KISSmetrics Marketing Blog- 8 readers -
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