Measuring Engagement

  • Marketers Not Prepared for Negative Feedback: New Research

    … and Facebook mobile ads. According to research from Socialbakers, when asked to rate the types of Facebook ads they found most effective, marketers were unable to distinguish between desktop news feed ads, mobile news feed ads and desktop plus mobile news feed ads. In short, marketers have yet to figure out the advantages of crafting mobile-specific content…

    Patricia Redsicker/ Social Media Examiner- 14 readers -
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