Measuring Engagement

  • Marketers Not Prepared for Negative Feedback: New Research

    … reasons, consider managing your desktop and mobile ad campaigns separately. #3: Marketers Struggle Managing and Measuring Online Engagement The eMarketer report also found that while 86.2% of marketing executives say online engagement is a priority for their brands, only 45.8% of them are actually able to manage it. Four in 10 believe engagement…

    Patricia Redsicker/ Social Media Examiner- 21 readers -
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