Measuring Native Advertising

  • The What, Why and How of Native Advertising

    …. Therefore engagement should be the main metric for success. When Native advertising goes wrong Done well, native ads can be interesting, informative and sell a product or build a brand. Get them wrong and your customers/readers will hate you for it. Knowing how to strike this delicate – yet crucial – balance is difficult, but the key is really…

    Laura Miller/ Relevancein Social Paid Search How To's- 27 readers -