Measuring Pr

  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 9 readers -
  • Measure Your PR Campaigns and Drive Bottom Line Results

    … activity and sleep habits. The case is the same with PR campaigns. Measuring them identifies specific points where they can be improved and changed and made to produce the desired results. Such results are bottom line ones; gone are the days of “fluff” metrics like the advertising value equivalency (AVE) or pushing stories to each and every…

    Erin Feldman/ Vocus Blog- 6 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    …? A: PR as an industry has been measuring, but it’s been measuring the wrong things; if ultimately they don’t impact business results, why bother? If you look back at the history of PR and how it evolved, there’s been a focus on the “soft science” side of things, and using the media to get the word out. “PR” became synonymous with “media relations…

    Brian Conlin/ Vocus Blog- 4 readers -
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