Measuring Pr

  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 14 readers -
  • Measure Your PR Campaigns and Drive Bottom Line Results

    … activity and sleep habits. The case is the same with PR campaigns. Measuring them identifies specific points where they can be improved and changed and made to produce the desired results. Such results are bottom line ones; gone are the days of “fluff” metrics like the advertising value equivalency (AVE) or pushing stories to each and every…

    Erin Feldman/ Vocus Blog- 8 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 17 readers -
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