Measuring Pr

  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 10 readers -
  • Measure Your PR Campaigns and Drive Bottom Line Results

    … outlet no matter how germane to the brand. Today is the day of measurement and understanding what channels and content drive the most traffic, engagement, and sales. It’s also the day of monitoring real time trends and responding with relevant, timely stories. Want to know the State of PR in 2014? Get your free report now! How do you begin…

    Erin Feldman/ Vocus Blog- 7 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 4 readers -
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