Measuring Results

  • How to Master Email Measurement in 3 Easy Steps

    …. How can you be sure that email marketing is worth your time? Let’s take some of the dread and mystery out of measuring the impact of your email marketing, so you can be confident your emails are helping you achieve your business goals. Want to learn more about measuring your email marketing results? Join us for a FREE webinar, See the Impact…

    Constant Contactin EMail How To's- 16 readers -
  • 3 Free Business Dashboards to Track Your Marketing Like a Pro

    … you track engagement based off of each list, giving you insight into how well your email performed with different audiences. You can even review the overall success of your last 30 emails alongside other business apps, including Google Analytics and your social media channels. You can download Dasheroo here for free. 2. TapClicks TapClicks…

    Constant Contactin EMail- 16 readers -
  • Why You Need to Send More Email Than You Think

    … them a week later. And give them one final chance to act a day or two before the sale ends. Pay attention to when people make a purchase in relation to the emails you send. Opens and clicks alone can be deceiving. Instead, try to tie your emails to a specific business result. Be sure to use our Be sure to use our worksheets to measure your email…

    Dave Charest/ Constant Contactin EMail- 21 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    … Facebook and Twitter combined in acquiring new customers. (McKinsey) 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association) As good as the information above looks, you may struggle to understand how email marketing impacts your business. Ask yourself: What do you want your emails to do…

    Dave Charest/ Constant Contactin EMail How To's- 23 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those…

    Constant Contactin EMail- 18 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … to follow along below and be sure to join us on, Thursday, April 28 at 2pm ET for Part 4 of our Virtual Workshop for Retailers: How to Measure the Impact of Your Email Marketing. Register even if you can’t attend live and we’ll send you a link to the recording. Why bother doing this exercise at all? Beyond seeing the direct impact email marketing…

    Dave Charest/ Constant Contactin EMail How To's- 22 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … you dive into your email reports. We’ll show you how to use these terms and measure the impact of email marketing on your business during our next free virtual workshop. Sign up to reserve your spot now. Even if you can’t join us live, sign up and we’ll send you a free recording. In the meantime, leave us a comment and let us know your biggest reporting challenges. The post [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results appeared first on Constant Contact Blogs. …

    Constant Contactin EMail- 14 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … and make sure your message is clear on no matter what device people are reading on. Next steps: Improving your results is a learning process. Set clear benchmarks and work towards them. Your best bet is to stay focused and try to improve in one area at a time. Check out some of our best email marketing best practices here and choose one area to focus…

    Miranda Paquet/ Constant Contactin EMail- 23 readers -
  • Which metrics are essential for digital marketing measurement?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter…

    Constant Contactin Social EMail- 18 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer. Marketing works the same way. Your marketing metrics tell you how your different activities are performing, and provide insight…

    Dave Charest/ Constant Contactin EMail- 19 readers -
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