Measuring Results

  • 5 Things You Need to Look for in an Email Service Provider

    … You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard…

    Constant Contactin EMail- 15 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • How to Master Email Measurement in 3 Easy Steps

    … of Your Email Marketing with Reports. Can’t attended live? Register anyway. We’ll send you a recording. Use the Triple-A Approach to Email Measurement 1. Analyze To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns. Email marketing tools like Constant Contact provide easy-to-read…

    Constant Contactin EMail How To's- 17 readers -
  • 3 Free Business Dashboards to Track Your Marketing Like a Pro

    … you track engagement based off of each list, giving you insight into how well your email performed with different audiences. You can even review the overall success of your last 30 emails alongside other business apps, including Google Analytics and your social media channels. You can download Dasheroo here for free. 2. TapClicks TapClicks…

    Constant Contactin EMail- 20 readers -
  • Why You Need to Send More Email Than You Think

    … them a week later. And give them one final chance to act a day or two before the sale ends. Pay attention to when people make a purchase in relation to the emails you send. Opens and clicks alone can be deceiving. Instead, try to tie your emails to a specific business result. Be sure to use our Be sure to use our worksheets to measure your email…

    Dave Charest/ Constant Contactin EMail- 28 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    … Facebook and Twitter combined in acquiring new customers. (McKinsey) 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association) As good as the information above looks, you may struggle to understand how email marketing impacts your business. Ask yourself: What do you want your emails to do…

    Dave Charest/ Constant Contactin EMail How To's- 28 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … bounced email addresses when necessary. Here’s why emails bounce and what to do about it: 1. A non-existent email address If the bounce is marked as “non-existent email address,” the email address could have a typo or the person with the address may have left the organization. There’s also a chance that the contact gave a false email address…

    Constant Contactin EMail- 22 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … reports. But when they see the connection between their email marketing activities and real business results, things start to get a lot more exciting. Use these worksheets to tie your email marketing activities to business results. Download your worksheets: 1. How to Measure the Business Impact of Your Email Marketing — Time-Based Promotions…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right? Not so fast. Just because you got your message out, doesn’t mean that you can just kick back and relax just yet. Email marketing doesn’t end when you hit ‘Send.’ It’s time to look at your reports so you can evaluate how…

    Constant Contactin EMail- 14 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy…

    Miranda Paquet/ Constant Contactin EMail- 30 readers -