Measuring Results

    • 3 Free Business Dashboards to Track Your Marketing Like a Pro

      How many business tools do you currently have open in your web browser? Whether you are a small business or nonprofit organization, you probably have multiple places to go to hunt down metrics for your recent marketing campaigns. Wouldn’t it be easier if everything was in one place? One of the best ways to save time and review your metrics is with business dashboards.

      Constant Contactin EMail- 14 readers -
    • How to Master Email Measurement in 3 Easy Steps

      If someone asked you how email marketing is helping your business, what would you say? Chances are you wear a lot of hats at your small business or nonprofit and maybe numbers aren’t your strong suit. You’d much rather focus on connecting with people in person to sell more of your products and services — or raise awareness for your nonprofit.

      Constant Contactin EMail How To's- 13 readers -
  • Why You Need to Send More Email Than You Think

    … I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your…

    Dave Charest/ Constant Contactin EMail- 16 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    … Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email marketing to your bottom line? Join us for a free webinar…

    Dave Charest/ Constant Contactin EMail How To's- 18 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those…

    Constant Contactin EMail- 17 readers -
  • Increase Your Sales with Email Marketing: Measuring the Impact of your Email Marketing

    You’re using email marketing to grow your small retail business. You’ve put in the time planning your email marketing schedule, writing content for your time-based promotional and non-promotional messages, and designing your emails. But once you’ve hit that send button, how do you know if all of that effort has paid off? In Part Four of our virtual workshop series, Increase Y ...

    Constant Contact- 18 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … Research from the Direct Marketing Association has shown that email marketing returns $44 for every $1 spent. Do you know if this return on investment rings true for your small business? If you don’t know the answer, it’s okay, you’re not alone. Many small business owners we talk to just aren’t that excited about digging into email marketing…

    Dave Charest/ Constant Contactin EMail How To's- 21 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right? Not so fast. Just because you got your message out, doesn’t mean that you can just kick back and relax just yet. Email marketing doesn’t end when you hit ‘Send.’ It’s time to look at your reports so you can evaluate how…

    Constant Contactin EMail- 13 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy…

    Miranda Paquet/ Constant Contactin EMail- 19 readers -
  • Which metrics are essential for digital marketing measurement?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter…

    Constant Contactin Social EMail- 17 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 18 readers -
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