Measuring Results

  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those…

    Constant Contactin EMail- 16 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … reports. But when they see the connection between their email marketing activities and real business results, things start to get a lot more exciting. Use these worksheets to tie your email marketing activities to business results. Download your worksheets: 1. How to Measure the Business Impact of Your Email Marketing — Time-Based Promotions…

    Dave Charest/ Constant Contactin EMail How To's- 16 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right? Not so fast. Just because you got your message out, doesn’t mean that you can just kick back and relax just yet. Email marketing doesn’t end when you hit ‘Send.’ It’s time to look at your reports so you can evaluate how…

    Constant Contactin EMail- 13 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy…

    Miranda Paquet/ Constant Contactin EMail- 13 readers -
  • Which metrics are essential for digital marketing measurement?

    … such as Constant Contact social network insights such as those offered by Facebook, Twitter and YouTube specialist tools for influencer marketing and analysis Social media metrics were highlighted in our webinar as being particularly difficult to source. While Facebook, Twitter, Pinterest and YouTube all offer detailed analytics, with elements…

    Constant Contactin Social EMail- 13 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 15 readers -
  • Periscope Recap: Tips to Improve Your Email Click-Through Rate

    … You know it’s important to get people to open your emails. But once someone opens, how can you tell if they’re actually acting on the messages you’re sending out? This is where your click-through rate comes in. While your open rate tells you how many people opened, your click-through rate tells you how many of those people actually clicked…

    Ryan Pinkham/ Constant Contactin EMail- 26 readers -
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