Measuring Results

  • 5 Things You Need to Look for in an Email Service Provider

    … You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard…

    Constant Contactin EMail- 15 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • How to Master Email Measurement in 3 Easy Steps

    … of Your Email Marketing with Reports. Can’t attended live? Register anyway. We’ll send you a recording. Use the Triple-A Approach to Email Measurement 1. Analyze To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns. Email marketing tools like Constant Contact provide easy-to-read…

    Constant Contactin EMail How To's- 21 readers -
  • 3 Free Business Dashboards to Track Your Marketing Like a Pro

    … or simply keeping a close view on your latest projects, Cyfe offers a variety of pre-built templates to get you started. Click here to sign up for a free Cyfe account. Looking for more tools to manage and grow your email marketing efforts? Our Apps & Integrations Page has a full listing of our integrations — including integrations…

    Constant Contactin EMail- 21 readers -
  • Why You Need to Send More Email Than You Think

    … I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your…

    Dave Charest/ Constant Contactin EMail- 30 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    … Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email marketing to your bottom line? Join us for a free webinar…

    Dave Charest/ Constant Contactin EMail How To's- 29 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those…

    Constant Contactin EMail- 22 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … Research from the Direct Marketing Association has shown that email marketing returns $44 for every $1 spent. Do you know if this return on investment rings true for your small business? If you don’t know the answer, it’s okay, you’re not alone. Many small business owners we talk to just aren’t that excited about digging into email marketing…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … you dive into your email reports. We’ll show you how to use these terms and measure the impact of email marketing on your business during our next free virtual workshop. Sign up to reserve your spot now. Even if you can’t join us live, sign up and we’ll send you a free recording. In the meantime, leave us a comment and let us know your biggest reporting challenges. The post [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results appeared first on Constant Contact Blogs. …

    Constant Contactin EMail- 14 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … and make sure your message is clear on no matter what device people are reading on. Next steps: Improving your results is a learning process. Set clear benchmarks and work towards them. Your best bet is to stay focused and try to improve in one area at a time. Check out some of our best email marketing best practices here and choose one area to focus…

    Miranda Paquet/ Constant Contactin EMail- 32 readers -