Measuring Results

  • 5 Things You Need to Look for in an Email Service Provider

    … You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard…

    Constant Contactin EMail- 15 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • How to Master Email Measurement in 3 Easy Steps

    … of Your Email Marketing with Reports. Can’t attended live? Register anyway. We’ll send you a recording. Use the Triple-A Approach to Email Measurement 1. Analyze To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns. Email marketing tools like Constant Contact provide easy-to-read…

    Constant Contactin EMail How To's- 23 readers -
  • 3 Free Business Dashboards to Track Your Marketing Like a Pro

    … you track engagement based off of each list, giving you insight into how well your email performed with different audiences. You can even review the overall success of your last 30 emails alongside other business apps, including Google Analytics and your social media channels. You can download Dasheroo here for free. 2. TapClicks TapClicks…

    Constant Contactin EMail- 21 readers -
  • Why You Need to Send More Email Than You Think

    … them a week later. And give them one final chance to act a day or two before the sale ends. Pay attention to when people make a purchase in relation to the emails you send. Opens and clicks alone can be deceiving. Instead, try to tie your emails to a specific business result. Be sure to use our Be sure to use our worksheets to measure your email…

    Dave Charest/ Constant Contactin EMail- 31 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    …, See the Impact of Your Email Marketing with Reports. Can’t make it live? Register anyway; we’ll send you a recording. How do you get to those impressive email marketing stats you’ve heard about? Email marketing has an average return of $38 for every dollar spent. (Direct Marketing Association) It’s almost 40 times more effective than…

    Dave Charest/ Constant Contactin EMail How To's- 30 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … bounced email addresses when necessary. Here’s why emails bounce and what to do about it: 1. A non-existent email address If the bounce is marked as “non-existent email address,” the email address could have a typo or the person with the address may have left the organization. There’s also a chance that the contact gave a false email address…

    Constant Contactin EMail- 22 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … reports. But when they see the connection between their email marketing activities and real business results, things start to get a lot more exciting. Use these worksheets to tie your email marketing activities to business results. Download your worksheets: 1. How to Measure the Business Impact of Your Email Marketing — Time-Based Promotions…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … you dive into your email reports. We’ll show you how to use these terms and measure the impact of email marketing on your business during our next free virtual workshop. Sign up to reserve your spot now. Even if you can’t join us live, sign up and we’ll send you a free recording. In the meantime, leave us a comment and let us know your biggest reporting challenges. The post [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results appeared first on Constant Contact Blogs. …

    Constant Contactin EMail- 14 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … and make sure your message is clear on no matter what device people are reading on. Next steps: Improving your results is a learning process. Set clear benchmarks and work towards them. Your best bet is to stay focused and try to improve in one area at a time. Check out some of our best email marketing best practices here and choose one area to focus…

    Miranda Paquet/ Constant Contactin EMail- 38 readers -
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