Measuring Results

    • 5 Things You Need to Look for in an Email Service Provider

      You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service Providers are created equal. With multiple ESPs in the market today, it can be hard to differentiate between them and ...

      Constant Contactin EMail- 13 readers -
  • The 5 Steps of Successful Email Marketing

    … If you’re a small business owner, free time is not a luxury you can enjoy often. When every minute matters, wasting time creating an email that doesn’t help your business can hold you back. You can’t afford to leave the success of your email marketing to chance. Check out the infographic below to see the five key steps that lead to successful…

    Constant Contactin EMail- 13 readers -
  • How to Master Email Measurement in 3 Easy Steps

    … of Your Email Marketing with Reports. Can’t attended live? Register anyway. We’ll send you a recording. Use the Triple-A Approach to Email Measurement 1. Analyze To really be in control of your marketing, it’s crucial that you know how to interpret the results of your email campaigns. Email marketing tools like Constant Contact provide easy-to-read…

    Constant Contactin EMail How To's- 17 readers -
  • 3 Free Business Dashboards to Track Your Marketing Like a Pro

    … you track engagement based off of each list, giving you insight into how well your email performed with different audiences. You can even review the overall success of your last 30 emails alongside other business apps, including Google Analytics and your social media channels. You can download Dasheroo here for free. 2. TapClicks TapClicks…

    Constant Contactin EMail- 19 readers -
  • Why You Need to Send More Email Than You Think

    … them a week later. And give them one final chance to act a day or two before the sale ends. Pay attention to when people make a purchase in relation to the emails you send. Opens and clicks alone can be deceiving. Instead, try to tie your emails to a specific business result. Be sure to use our Be sure to use our worksheets to measure your email…

    Dave Charest/ Constant Contactin EMail- 24 readers -
  • How to Measure Email Marketing Beyond Opens and Clicks

    … Facebook and Twitter combined in acquiring new customers. (McKinsey) 66 percent of consumers have made a purchase as a result of an email marketing message. (Direct Marketing Association) As good as the information above looks, you may struggle to understand how email marketing impacts your business. Ask yourself: What do you want your emails to do…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those…

    Constant Contactin EMail- 21 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … reports. But when they see the connection between their email marketing activities and real business results, things start to get a lot more exciting. Use these worksheets to tie your email marketing activities to business results. Download your worksheets: 1. How to Measure the Business Impact of Your Email Marketing — Time-Based Promotions…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … you dive into your email reports. We’ll show you how to use these terms and measure the impact of email marketing on your business during our next free virtual workshop. Sign up to reserve your spot now. Even if you can’t join us live, sign up and we’ll send you a free recording. In the meantime, leave us a comment and let us know your biggest reporting challenges. The post [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results appeared first on Constant Contact Blogs. …

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  • 6 Things You Can Learn from Your Email Analytics

    … and make sure your message is clear on no matter what device people are reading on. Next steps: Improving your results is a learning process. Set clear benchmarks and work towards them. Your best bet is to stay focused and try to improve in one area at a time. Check out some of our best email marketing best practices here and choose one area to focus…

    Miranda Paquet/ Constant Contactin EMail- 27 readers -
  • Which metrics are essential for digital marketing measurement?

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics…

    Constant Contactin Social EMail- 20 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … into the types of messages that are resonating with your audience. This is why it’s so important to have tools to track your marketing results. If you’re sending emails to your customers for example, you’ll want to choose an email service that gives you insights like opens and clicks, so you can find out what messages are catching your audience’s attention…

    Dave Charest/ Constant Contactin EMail- 19 readers -
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