Measuring Results

  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    … bounced email addresses when necessary. Here’s why emails bounce and what to do about it: 1. A non-existent email address If the bounce is marked as “non-existent email address,” the email address could have a typo or the person with the address may have left the organization. There’s also a chance that the contact gave a false email address…

    Constant Contactin EMail- 14 readers -
  • How to Measure the Business Impact of Your Email Marketing

    … reports. But when they see the connection between their email marketing activities and real business results, things start to get a lot more exciting. Use these worksheets to tie your email marketing activities to business results. Download your worksheets: 1. How to Measure the Business Impact of Your Email Marketing — Time-Based Promotions…

    Dave Charest/ Constant Contactin EMail How To's- 14 readers -
  • [Glossary] 10 Email Marketing Terms You Need to Know to Improve Your Results

    … Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right? Not so fast. Just because you got your message out, doesn’t mean that you can just kick back and relax just yet. Email marketing doesn’t end when you hit ‘Send.’ It’s time to look at your reports so you can evaluate how…

    Constant Contactin EMail- 13 readers -
  • 6 Things You Can Learn from Your Email Analytics

    … Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information you have available and how to use that information to improve your strategy…

    Miranda Paquet/ Constant Contactin EMail- 11 readers -
  • Which metrics are essential for digital marketing measurement?

    … matter (and matter most to your clients). During our recent webinar, ‘Growing your digital marketing agency: solving the measurement puzzle,’ our panellists discussed which metrics are essential and identified ‘vanity’ metrics which should be left behind. The great advantage that digital marketing has over almost all other forms of marketing…

    Constant Contactin Social EMail- 11 readers -
  • The Importance of Paying Attention to Your Marketing Numbers

    … You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer. Marketing works the same way. Your marketing metrics tell you how your different activities are performing, and provide insight…

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • Periscope Recap: Tips to Improve Your Email Click-Through Rate

    … is having a way to measure the action you want people to take. So if that action is offline — maybe you want them to visit your store, call to book an appointment, or show up for an event — you also want to have a way to track your results outside of the inbox. Also, keep in mind that the click is only the first step people will take, so you…

    Ryan Pinkham/ Constant Contactin EMail- 23 readers -
Get the top posts daily into your mailbox!