Measuring Social Media

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … that content shock has now infiltrated social media and its being reflected in their analytics. He blames the social networks’ algorithmic feed filters having to ramp up to handle the sheer volume of content being shared. He may be correct. . . Steve Rayson of BuzzSumo took this idea and did what the folks over there do best: crunching large amounts…

    Chad Pollitt/ Relevancein Social- 21 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … Pizzeria is having a social promotion for a big football game. The plan is to give a different discount offer for each quarter of the game: First quarter – Free delivery Second quarter – Buy one pizza, get one free Third quarter – Free wings Fourth quarter – Free dessert pizza Each of these offers is tied to a coupon code that people will use when…

    Relevancein Social- 9 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … will double by 2021). Popularity contests do not necessarily pad the bottom line. Forrester encourages marketers to put more energy into email marketing where measuring customer lifetime value and customer loyalty is far more clear and conclusive. Customer Lifetime Value is a clear and conclusive metric. Image: Shutterstock. Key Takeaway…

    Social Media Examinerin EMail- 18 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never…

    {grow}- 11 readers -
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