Measuring Social Media

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … be an attribution error The 72 percent drop in Google+ traffic seems reasonable without having done anything “wrong” We’re drowning in crap content Facebook/Twitter ads are super important Organic social is a hamster wheel Add in content shock and the ratcheting down of organic social visibility by the social networks and there’s potentially a lot…

    Chad Pollitt/ Relevancein Social- 20 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 8 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … will double by 2021). Popularity contests do not necessarily pad the bottom line. Forrester encourages marketers to put more energy into email marketing where measuring customer lifetime value and customer loyalty is far more clear and conclusive. Customer Lifetime Value is a clear and conclusive metric. Image: Shutterstock. Key Takeaway…

    Social Media Examinerin EMail- 16 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … I’m trying something different today. I get lots of requests for classes and workshops so how would like one delivered to you, right now, for free? I recently did a talk at the AMEC Measurement event in New York for my friends at Cision and they were kind enough to provide a video of my talk. This was a unique presentation I have never delivered…

    {grow}- 10 readers -
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