Measuring Social Media

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … that content shock has now infiltrated social media and its being reflected in their analytics. He blames the social networks’ algorithmic feed filters having to ramp up to handle the sheer volume of content being shared. He may be correct. . . Steve Rayson of BuzzSumo took this idea and did what the folks over there do best: crunching large amounts…

    Chad Pollitt/ Relevancein Social- 26 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 20 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception. In this article you’ll discover findings from studies to help you determine which metrics…

    Social Media Examinerin EMail- 22 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 14 readers -
Get the top posts daily into your mailbox!