Measuring Social Media

  • We’ve Lost 17% of Our Social Traffic in the Last 12 Months, but…

    … that Mark Schaefer’s content shock concept is likely to blame. The logic here seems reasonable and the idea behind content shock is simple enough: There are only so many people on the planet connected to the Internet and only so much content they can consume in a 24 hour period. While at the same time, the amount of content produced and published…

    Chad Pollitt/ Relevancein Social- 20 readers -
  • Using Social ROI to Keep Your Strategy on Target

    … want to use metrics like reach, followers and share of voice. Is your goal to drive engagement? You’ll want to include metrics like click-throughs to your website, likes, comments and favorites. Is your goal to drive leads? Think about how you will track any clicks from social media back to your marketing automation or CRM system so you can give…

    Relevancein Social- 9 readers -
  • Research Shows Metrics Marketers Think Matter Most

    … to use to evaluate your social media efforts. Research shows the metrics marketers value most. #1: Consider Shifts in Metric Choices In August 2014, Duke University’s Fuqua School of Business along with the American Marketing Association surveyed 408 chief marketing officers and 4,582 marketers total to gauge how metric choices and priorities…

    Social Media Examinerin EMail- 17 readers -
  • 5 Critical (and unique) considerations about PR measurement

    … delivered before and I think it will provide some valuable insights into the ever-present question on measuring the ROI of PR and social media. This is about an hour long, but I thought I would try sharing some in-depth content and see how it goes. Aspects of PR measurement Some of the topics I cover: The implied value of everything and the Gary…

    {grow}- 11 readers -
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