Measuring Your Marketing

  • How to Measure the Business Impact of Your Email Marketing

    … Research from the Direct Marketing Association has shown that email marketing returns $44 for every $1 spent. Do you know if this return on investment rings true for your small business? If you don’t know the answer, it’s okay, you’re not alone. Many small business owners we talk to just aren’t that excited about digging into email marketing…

    Dave Charest/ Constant Contactin EMail How To's- 26 readers -
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