• Advertisers warm to Amazon’s increasing ad pitch

      The prospect of Amazon emerging as the main rival to Google and Facebook’s duopoly over digital media seems increasingly plausible, now that some of the world’s biggest brands are starting to consider it for their budgets. Interest has built since the turn of the year, with RBS Group chief marketing officer David Wheldon and WPP boss Martin Sorrell almost willing the online re ...

      Digidayin Paid Search- 26 readers -
  • The HuffPost’s tabloid-style homepage is paying dividends

    …, those visitors are among its most valuable: Homepage visitors read six times more HuffPost stories every month — 30, on average — than those who visit through social media, according to internal analytics. The tabloid move’s impact on video strategy is still unclear. While the homepage now features more video, those clips are hidden below the fold…

    Digiday- 8 readers -
  • How Vox’s SB Nation is getting people to watch its MMA videos

    …; and a promotional and distribution strategy that splashes this content across YouTube, Facebook, Twitter and other platforms. Every Monday, MMA Fighting produces a four-hour show called “The MMA Hour,” which has news and interviews with big names in MMA. The show streams live on YouTube, Facebook and Twitter. Under a deal between Twitter and Vox Media, SB…

    Digidayin How To's- 8 readers -
  • Digiday Research: The data-driven race toward personalization

    … This is the fourth part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. In a 1995 book, MIT Media Lab co-founder Nicholas Negroponte described a personalized digital newspaper that included only items that were of interest or relevance…

    David Amrani/ Digiday- 21 readers -
  • ‘The future is fewer pieces of content’: A Slack town hall with PopSugar CRO Geoff Schiller

    On Thursday, PopSugar Chief Revenue Officer Geoff Schiller stopped by the Digiday+ Slack for our latest town hall, which we hold every two weeks with change-making digital media and marketing executives. Since Schiller joined PopSugar in March 2016, the publisher has grown its branded-content revenues, embarked on video ventures with Facebook and Lionsgate, and launched three ...

    Digiday- 19 readers -
  • With new mobile site, Forbes boosted impressions per session by 10 percent

    … Forbes has been known for a cumbersome user experience. Earlier this month, the business news publisher appeared on a Google list of sites with “failing” ads. In a recent Digiday poll of publishing execs, Forbes was flagged for having a poor user experience. Even job applications on Forbes are split into multiple webpages. The publisher is making…

    Digiday- 16 readers -
  • Inside Reddit’s grassroots version of the pivot to video

    … to share videos on a daily basis, it would put Reddit on par with video platforms and formats such as Snapchat and Instagram Stories. In the long run, that would make Reddit even more attractive to professional media partners and advertisers. “This rollout has been more focused on how conversations can organically develop with video,” Le said. “That’s…

    Digiday- 14 readers -
  • How Shane Roberts is shaping Fusion Media Group’s commerce content

    Back in 2013, Shane Roberts thought he’d found a back door into the ranks of Kotaku’s editorial staff. Roberts, a gaming junkie who had been keeping his head above water as a freelance writer and wedding photographer after graduating from NYU, noticed a job listing for a deals content writer for Kotaku, the gaming site owned by what was then called Gawker Media.

    Digiday- 13 readers -
  • Global Radio cranks up the volume on video monetization

    … Global Radio, home to radio stations like Capital, Heart and Classic FM, has tuned into the revenue opportunities of video, and it’s paying off. The video team has grown from six to 25 staffers, bringing on board former producers from the BBC and YouTube. In the past, each radio station’s website would mostly feature music videos. Now, each month…

    Digiday- 11 readers -
  • Telemundo is broadcasting FIFA’s esports World Cup

    … Blacker, evp of digital media and emerging business for NBCUniversal Telemundo Enterprises. “Esports consumers tend to be more millennial, and Hispanics are the most engaged in that group.” Blacker cited a recent study by PwC, which said Hispanic esports viewers average 23 days of esports viewing per year versus 19 days for the average esports…

    Digiday- 11 readers -
  • Confessions of a broadcast exec: ‘If you pay peanuts, you’re going to get monkeys’

    … Conversations around brand-safety awareness may be on overdrive, but the push to buying based on audience over specific sites or publisher brands is exacerbating blind buying, which remains a problem. In the latest edition of our Confessions series, we spoke with a senior commercial executive at a broadcaster who is frustrated about the lip…

    Digiday- 11 readers -
  • Tronc and Investor’s Business Daily are working together on a paid newsletter

    … of the media landscape – Tronc’s roots are in the newspaper business, while IBD’s are in delivering a specialized, finance-focused publication – both have tried to diversify the paid products they offer to readers, and both say the partnership could be the start of a broader trend — not just at their respective companies, but across the digital…

    Digiday- 10 readers -
  • ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

    … with LGBT media stalwarts like Out and Advocate and large digital publishers like HuffPost and BuzzFeed, which have sections on their sites dedicated to LGBT news. But Sloterdyk insists the space isn’t too crowded for a new player. “We see a lot of content that is focused on an older generation because [popular LGBT publishers] have been around…

    Digiday- 14 readers -
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