Media

    • The FT warns advertisers after discovering ad fraud on its site

      The Financial Times is cracking down on domain spoofing on its site after discovering the fraud is costing advertisers more than £1 million ($1.3 million) a month. The publisher has found display ads against inventory masquerading as FT.com on 10 separate ad exchanges and video ads on 15 exchanges, even though the FT doesn’t even sell video ads programmatically, with 300 accou ...

      Digiday- 21 readers -
    • Facebook loses attention as publishers shift focus to other platforms

      Facebook is often used interchangeably with platform domination. But some publishers are shifting their attention beyond Facebook. In interviews, several revealed they’re either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. Facebook is still a big source of referral traffic for publishers overall.

      Lucia Moses/ Digidayin Social- 20 readers -
    • Publishers are already feeling pain from Apple’s move against ad tracking

      Apple is cracking down on ad tracking through Safari, and the first publishers to feel the pain are those who rely heavily on programmatic advertising. Programmatic publishers’ ad rates have taken a hit since Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after a user visited a website.

      Digiday- 25 readers -
  • Snap is turning to programmatic ads for Snapchat shows

    … Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. According to three sources, including two media executives who have aired shows on Snapchat Discover and one ad buyer who has knowledge of Snap’s plans, Snap plans to inject more programmatic ads within…

    Digiday- 7 readers -
  • The end of Google’s first-click free policy shows promise for publishers

    … publishers. At the publisher’s digital journalism summit with Press Gazette on Oct. 20 in London, David Dinsmore, News UK’s chief operating officer, reminded attendees that the majority of digital ad spend was going to the duopoly, while 47 percent of all engagements with U.K. websites on social media over the past year sourced content from U.K. news…

    Digiday- 4 readers -
  • USA Today Network is testing memberships at local papers

    … is far from publishers like The New York Times, which now gets more revenue from readers than advertisers, but the approaches are similar in that they’re trying to become more consumer-focused, even if they’re starting from different places. “People have for many, many years had a relationship, positive or not, with a local media brand,” Yost said…

    Lucia Moses/ Digiday- 9 readers -
  • How The Los Angeles Times used hit podcast ‘Dirty John’ to drive newsletter sign-ups

    … It turns out hit podcasts can help drive newsletter sign-ups. The Los Angeles Times used interest in “Dirty John,” a podcast and editorial series that the Tronc-owned title produced in partnership with Wondery, to get an additional 21,000 email subscribers to Essential California, a newsletter that had grown slowly since it launched…

    Digiday- 6 readers -
  • Wired is launching a Progressive Web App to boost page speed

    … see any change to the inventory they sell, said Robbie Sauerberg, gm of advertising at Wired Media Group, noting that Wired’s sales team hasn’t had any concerns about its mobile site changing. Another publishing source, however, had a different experience after launching a PWA. For this publisher, reworking its mobile site led to apprehension…

    Digiday- 9 readers -
  • ‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world

    … will permit autoplay video if there’s no sound or if the user has indicated an interest in the media site, based on behavior such as having frequently watched video on the site. Still, autoplay, sound off or not, is falling out of favor with the ad market. Advertisers are now paying ad rates for user-initiated video that are two to three times…

    Lucia Moses/ Digiday- 14 readers -
  • Inside Swedish media group Bonnier’s native ad ambitions

    … Bonnier News, publisher of national Swedish daily newspaper Expressen, is experimenting with how to more closely link its content studio with its newsrooms without compromising editorial independence. The media group, one of the two most dominant media groups in Sweden along with Schibsted, operates in 15 countries, including the U.S. and U.K…

    Digiday- 11 readers -
  • ‘Doing more with fewer’: Why Turner cut its SSPs from 30 to 6

    … across all its properties. Last year, Turner adopted header bidding — which lets publishers simultaneously offer inventory to multiple exchanges before making calls to their ad servers — to bring in more demand to its digital inventory. The media company also restructured its sales division so that each team included a programmatic specialist…

    Digiday- 26 readers -
  • Bleacher Report is growing in the UK in large part thanks to Instagram

    Bleacher Report is growing its U.K. presence on the back of its popular Bleacher Report Football Instagram account. Bleacher Report Football, which has 667,000 followers, published 894 photos and videos on Instagram in April, according to NewsWhip data. In total, these generated 10.4 million engagements, a catch-all term NewsWhip uses for likes and comments.

    Digiday- 13 readers -
  • Does Snapchat Discover want to be TV or magazines? Maybe both

    …, CNN’s executive producer for social and emerging media, describes it, CNN’s decision also made a lot of sense. “We are first and foremost a video company,” she said. “We learned a lot from our Discover editions, which were a mix of both text and video, but as Snapchat evolved and the show format became available, it was an obvious shift for us to make…

    Digiday- 11 readers -
  • Publishers are caught in the crossfire of the Facebook-Apple fracas

    … up most of the digital ad revenue growth that will feel the actual impact of it. “These major technology companies have had academic debates about how to treat content,” said David Chavern, president of the News Media Alliance, which represents publishers like Dow Jones and The New York Times. “We got to make sure news pubs don’t get crushed…

    Lucia Moses/ Digiday- 13 readers -
  • ‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher

    … One constant struggle for large media organizations is getting the incentives of different departments to align. For the latest installment of our anonymous Confessions series, we talked to a programmatic specialist at a legacy media company. The source said the direct-sales and programmatic departments butt heads because sales reps don’t…

    Digiday- 24 readers -
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