Media

  • Inside football startup Dugout’s plan to help clubs turn content into cash

    … Six months ago, some of the world’s biggest football clubs –Arsenal, Chelsea and FC Barcelona — joined together to form the Dugout, betting they could collectively form their own media entity. So far the signs are good, according to Dugout, which hit 10 million monthly unique users in May, with six in 10 of those coming from the U.K., Europe…

    Digidayin Social Content- 11 readers -
  • Instagram video is soaring for publishers

    … Publishers are piling into Instagram video. Fifteen months after the Facebook-owned platform raised the maximum length on a video from 15 seconds to one minute, video has become a central area of focus for publishers there, according to NewsWhip data. BuzzFeed News, which published just two Instagram videos in May 2016, published 57 the following…

    Digidayin Social- 9 readers -
  • For small publishers, Facebook is often a force for good — and frustration

    … known who to go to, to get some help.” Of course, smaller publishers typically don’t have a lot of resources to devote to social media in the first place, which is a limitation on their end. (“You’re talking to Washingtonian’s Facebook team here,” Beaujon quips.) Facebook points out that it has plenty of resources for small- to medium-sized…

    Lucia Moses/ Digidayin Social- 6 readers -
  • For Axios, Apple News beats Google AMP and Facebook Instant Articles

    … For politics and business publisher Axios, Apple beats Google and Facebook when it comes to platforms for a simple reason: It’s easier to monetize. Axios isn’t interested in standard display, so Apple News is the first platform to which it publishes directly because Apple allowed it to launch a native ad unit that works similarly to the kinds…

    Digidayin Social Google- 15 readers -
  • The truth as lifestyle: The New York Times is now selling $115 Times-branded tote bags

    … The New York Times is doubling down on brand, with a new digital store that will sell branded goods ranging from umbrellas ($65) to sweatshirts ($55) and tote bags ($115) — and more standard fare like repackaged articles, selections from its photo archives. The idea: The Times is, yes, something of a lifestyle brand. “As our focus shifts toward…

    Digiday- 14 readers -
  • How Trinity Mirror’s digital-only football vertical differentiates

    … While most sports publishers focus on using football’s global appeal to tap mass audiences, British newspaper group Trinity Mirror’s digital-only site Football.London has gone the other way. The site launched six months ago with the core purpose of catering solely to the fans of the London-based Premier League football clubs: Chelsea, Arsenal…

    Digidayin How To's- 12 readers -
  • Snapchat’s Cannes pitch: Bigger isn’t better

    … statistic, said the executive, was that “only (roughly) 25 percent of Snapchat’s users are below 18,” while 48 percent are between 20 and 35 years old. This wasn’t a “huge surprise,” admitted the source, but “I can see they [Snapchat] think it may be an issue in attracting some of the bigger, more mainstream advertisers.” And yet, for many…

    Digidayin Social- 11 readers -
  • How Atlantic Media’s CityLab plans to make niche work

    … The internet is favoring niche media, and The Atlantic wants CityLab, its site focused on the shift to urbanization, to take full advantage of it. CityLab launched in 2011 as The Atlantic Cities and has gradually expanded. In 2014, it relaunched and expanded under the name CityLab. Last year, it got its first general manager, Rob Bole…

    Lucia Moses/ Digidayin How To's- 14 readers -
  • Something old, something new: Inside NBCUniversal and BuzzFeed’s union

    … When Linda Yaccarino took the stage at Radio City Music Hall at the upfronts in mid-May, she was ready to pitch thousands of advertisers on why NBCUniversal would make the perfect media partner. As NBCU’s chairman of ad sales and client partnerships, Yaccarino oversaw $10.4 billion in ad revenue in 2016 — and a lot of that spend was decided when…

    Digiday- 24 readers -
  • It’s Jen Wong’s Time

    …, along with its branded content studio The Foundry, video operation and programmatic advertising. It falls to her not just to modernize the company, but to rally a workforce that’s known for being resistant to change and outside leadership. Wong has confronted troubled media companies before. The Syosset, New York, native spent six years at McKinsey’s…

    Digiday- 25 readers -
  • How news publisher Attn is getting Instagram to pay off

    … Over the past six months, news publisher Attn has created a new revenue stream from Instagram, which now accounts for about 10 percent of its overall revenue, according to the company. Last year, Attn had just one person spending part of their time on Instagram, and the revenue it got from the photo and video platform was negligible since fewer…

    Digidayin Social How To's- 12 readers -
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