Media Activity

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … aren’t sending relevant emails, and they provide different tools and functionality to their users, leading to uneven subscriber experiences across channels for brands. As I argue in my book, Email Marketing Rules, it’s the open platform that is the source of email marketing’s strengths—its ubiquity, vast reach, and low cost of use. For instance…

    Convince and Convertin Social EMail- 22 readers -
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