Media Activity

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … developed by the brand via a closed platform controlled by a single third party. Leased media activities include social marketing, social customer service, apps built in social media platforms, and mobile apps. As others have suggested, I agree that much of the activity that takes place on social media is better classified as leased media (or rented…

    Convince and Convertin Social EMail- 16 readers -
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