Media Assessment

  • What’s Missing From Your Content Strategy Research?

    … audience: Audience: Will this content aid your audience along in the purchasing journey? Competition: Does this content already exist? And if so, is it highly engaged? Media: Where is your audience searching for content related to your products, services and industry? Which influencers are they looking to? What online communities, forums…

    Relevancein Social Content- 18 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … research: Audience analysis –who is talking about your industry? About topics that relate to your solution? PR pros have the experience and skills to dig into the right social communities and websites to find out who will be most interested in your earned media placements. Media assessment – where are they reading and sharing? Knowing which sites…

    Relevancein Content- 4 readers -