Media Assessment

  • What’s Missing From Your Content Strategy Research?

    … of the content marketing box. Heck, sometimes it even overlaps with the PR box. Conducting Research for Content Strategy As a content marketer, where do you start researching for a content strategy? How do you ensure your audience finds your content? Let’s take a look at the four research points each content strategy needs to effectively engage the target…

    Relevancein Social Content- 14 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … they frequent will help you identify the best language and approach to use in your next piece of advanced content. Topics vary in popularity across sites, and it’s an essential function of PR to understand what angles work best on which sites – use that to your advantage. Content identification – what is most popular with this audience and these…

    Relevancein Content- 2 readers -
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