Media Assessment

  • What’s Missing From Your Content Strategy Research?

    … audience: Audience: Will this content aid your audience along in the purchasing journey? Competition: Does this content already exist? And if so, is it highly engaged? Media: Where is your audience searching for content related to your products, services and industry? Which influencers are they looking to? What online communities, forums…

    Relevancein Social Content- 18 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … they frequent will help you identify the best language and approach to use in your next piece of advanced content. Topics vary in popularity across sites, and it’s an essential function of PR to understand what angles work best on which sites – use that to your advantage. Content identification – what is most popular with this audience and these…

    Relevancein Content- 4 readers -