Media Assessment

  • What’s Missing From Your Content Strategy Research?

    … of the content marketing box. Heck, sometimes it even overlaps with the PR box. Conducting Research for Content Strategy As a content marketer, where do you start researching for a content strategy? How do you ensure your audience finds your content? Let’s take a look at the four research points each content strategy needs to effectively engage the target…

    Relevancein Social Content- 12 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … research: Audience analysis –who is talking about your industry? About topics that relate to your solution? PR pros have the experience and skills to dig into the right social communities and websites to find out who will be most interested in your earned media placements. Media assessment – where are they reading and sharing? Knowing which sites…

    Relevancein Content- 2 readers -
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