Media Assessment

  • What’s Missing From Your Content Strategy Research?

    … of the content marketing box. Heck, sometimes it even overlaps with the PR box. Conducting Research for Content Strategy As a content marketer, where do you start researching for a content strategy? How do you ensure your audience finds your content? Let’s take a look at the four research points each content strategy needs to effectively engage the target…

    Relevancein Social Content- 15 readers -
  • How to Boost Content Marketing Returns Through PR Integration

    … sites? Knowing what type of advanced content to create is just as important as its topic. Will your audience react well to an eBook, or is a video series going to be more effective? Your PR team should be able to let you know. What does an inbound PR strategy look like? Believe it or not, you can actually use your PR team to pull in experts…

    Relevancein Content- 2 readers -