Media Buy

  • A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017

    … out if visitors are reading much of your copywriting. Isolate important elements that are not being viewed but should be. Remove unimportant elements that are distracting from your landing page’s primary goal. To solidify the importance of being unique, and finding that value your customer desires, he shared this first landing page…

    Shock Marketerin Affiliate Social- 17 readers -
  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism…

    Shock Marketer- 9 readers -
  • Is Greed Motivating Your Media Buyer?

    … Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air time in bulk (with client money), then either resell it to their clients at a higher rate, or, they set up an account to auto debit the client, and take a commission (20% is not uncommon) on the spend…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 7 readers -
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