Media Buy

  • A Dozen+ Tactical Ad Strategies From Affiliate Summit Vegas 2017

    I’m going share actionable tips I learned from Affiliate Summit to write better ad copy, improve your conversion rate, scale on Facebook ads, and business meeting strategies (not your typical “networking” tips). ASW17 was at the Paris Hotel in Las Vegas. It’s great if you’re trying to find more ways improve your online ad campaign’s profits.

    Shock Marketer- 19 readers -
  • The 2 tweaks that will make you dominate in any competitive market (Part 6)

    … This is the LAST part in the series on how to overcome a saturated niche. You may read part one through five here. This post is theoretical with actionable tips (assuming you’ve read the first five posts in the series). For reference, these are the 5 approaches to dominate a market: Promise the benefit. Enlarge the claim. Mechanism…

    Shock Marketer- 9 readers -
  • Is Greed Motivating Your Media Buyer?

    … Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air time in bulk (with client money), then either resell it to their clients at a higher rate, or, they set up an account to auto debit the client, and take a commission (20% is not uncommon) on the spend…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 7 readers -
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