Media Buy

  • Is Greed Motivating Your Media Buyer?

    … Can there be there a worse idea for your business than engaging in a traditional ad agency media buy? Typically, agencies buy space or air time in bulk (with client money), then either resell it to their clients at a higher rate, or, they set up an account to auto debit the client, and take a commission (20% is not uncommon) on the spend…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 2 readers -
Get the top posts daily into your mailbox!