Media Buying

  • What Is The Best Traffic Source?

    …Being an Internet Marketing coach and mentor, I get a lot of questions, but this is likely the most common. What is the best traffic source for my campaign? It’s…

    Ryan Gray/ IMGRIND- 5 readers -
  • The Rise Of A Media Buyer

    …Back in 2007 I was looking for ways to explode my online businesses. Working online since 1998, I had setup some very nice income streams, but being fresh out…

    Ryan Gray/ IMGRIND- 8 readers -
  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 15 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 12 readers -
  • What Can Entrepreneurs Learn From Millennial Buying Habits?

    … It is generally an accepted belief that Millennials live their lives on the internet. We have all witnessed the familiar behavior – hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps. New data, however, suggests that the buying habits of the majority of Millennials isn’t…

    Caitlynn Cush/ Scoopin Social- 11 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … gathering, followed by Twitter and a few selected apps on my phone. My long form content consumption is shaped by on demand options (Google Play and Netflix) and some pay / cable TV (but again, mainly sport). Instead of continuing that summary, I want to get specific. I want to really track things. So, for the next seven days I’m going to keep a media…

    AdamVincenzini[dot]com- 16 readers -
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    …, knowing how to reach the customers that will appreciate ads most is key to boosting conversion rates on social and mobile. Here are the three categories of data at a digital marketer’s disposal, and how each can be used in social media campaigns: First-party data: Straight from the source In a game of “Telephone,” first-party data would be the person…

    Nanigans- 13 readers -
  • An Affiliate Marketer’s Guide to Advertising on Trafficvance

    … Even though the company has been around since 2006, there’s a buzz about Trafficvance on the major affiliate marketing forums. So what’s the big deal? Well, Trafficvance promises to deliver uniquely high converting traffic to your landing page. They do this by showing your ads to customers who’ve downloaded their gaming software and who’ve also…

    Daily Conversionsin Affiliate- 34 readers -
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