Media Buying

  • What Is The Best Traffic Source?

    …Being an Internet Marketing coach and mentor, I get a lot of questions, but this is likely the most common. What is the best traffic source for my campaign? It’s…

    Ryan Gray/ IMGRIND- 5 readers -
  • The Rise Of A Media Buyer

    …Back in 2007 I was looking for ways to explode my online businesses. Working online since 1998, I had setup some very nice income streams, but being fresh out…

    Ryan Gray/ IMGRIND- 8 readers -
  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 13 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … countries. Instagram announced in an Instagram for Business blog post that it now has more than 50 members in its Instagram Partner Program. SocialCode co-founder and CEO Laura O’Shaughnessy said in the blog post: We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving…

    David Cohen/ AllFacebookin Social Content- 10 readers -
  • What Can Entrepreneurs Learn From Millennial Buying Habits?

    … It is generally an accepted belief that Millennials live their lives on the internet. We have all witnessed the familiar behavior – hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps. New data, however, suggests that the buying habits of the majority of Millennials isn’t…

    Caitlynn Cush/ Scoopin Social- 10 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … gathering, followed by Twitter and a few selected apps on my phone. My long form content consumption is shaped by on demand options (Google Play and Netflix) and some pay / cable TV (but again, mainly sport). Instead of continuing that summary, I want to get specific. I want to really track things. So, for the next seven days I’m going to keep a media…

    AdamVincenzini[dot]com- 14 readers -
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    … The rise of direct response digital advertising has put a lot of focus on data-driven marketing tools and tactics. What separates a good performance marketer from a great one is not just the ability to match compelling images and copy to the right audience, but the ability to target the right audience in the first place. With ROI on the line…

    Nanigans- 12 readers -
  • An Affiliate Marketer’s Guide to Advertising on Trafficvance

    … Trafficvance Support? When you sign up for Trafficvance, you have a choice of two different ad types: textlink ads and targeted interstitials. Which one you choose will depend on whether you prefer to run your campaigns on a cost-per-click (CPC) or cost-per-view (CPV) basis. Textlink Ads With textlink ads, your campaign is brought right…

    Daily Conversionsin Affiliate- 31 readers -
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