Media Buying

    • Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

      Posted on 28 December 2016. Tags: B2B Marketing, borenstein group, Digital Branding, digital marketing, it marketing. high tech marketing, marketing infographic, top digital branding trends for 2017, top digital marketing trends for 2017, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relat ...

      Caitlynn Cush/ Scoopin Social- 17 readers -
    • 3 Areas of Change for Demand-Side Platforms in 2017

      It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.

      Marketing Technology Blog- 10 readers -
  • What Is The Best Traffic Source?

    …Being an Internet Marketing coach and mentor, I get a lot of questions, but this is likely the most common. What is the best traffic source for my campaign? It’s…

    Ryan Gray/ IMGRIND- 6 readers -
  • The Rise Of A Media Buyer

    …Back in 2007 I was looking for ways to explode my online businesses. Working online since 1998, I had setup some very nice income streams, but being fresh out…

    Ryan Gray/ IMGRIND- 8 readers -
  • Can you trust your media buying agency?

    … Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — especially as it relates to your advertising investments. But the old adage, “Trust, but verify,” holds true today, more than ever. Earlier this month, a damning report — produced…

    Ratko Vidakovic/ Marketing Landin Display- 18 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 13 readers -
  • What Can Entrepreneurs Learn From Millennial Buying Habits?

    … It is generally an accepted belief that Millennials live their lives on the internet. We have all witnessed the familiar behavior – hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps. New data, however, suggests that the buying habits of the majority of Millennials isn’t…

    Caitlynn Cush/ Scoopin Social- 12 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … gathering, followed by Twitter and a few selected apps on my phone. My long form content consumption is shaped by on demand options (Google Play and Netflix) and some pay / cable TV (but again, mainly sport). Instead of continuing that summary, I want to get specific. I want to really track things. So, for the next seven days I’m going to keep a media…

    AdamVincenzini[dot]com- 17 readers -
  • Digital Advertising 101: First-Party Data Targeting and Beyond

    …, knowing how to reach the customers that will appreciate ads most is key to boosting conversion rates on social and mobile. Here are the three categories of data at a digital marketer’s disposal, and how each can be used in social media campaigns: First-party data: Straight from the source In a game of “Telephone,” first-party data would be the person…

    Nanigans- 14 readers -
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