Media Buying

  • Header bidding: What marketers need to know

    … that first booth, right by the entrance. That’s why advertisers covet the ability to have that first look. That’s why they’re bidding more for it, and that’s why they will continue to bid more for it. How to access the header bidding auction As a marketer, the first step to buying ad inventory from header auctions is to use a demand-side platform…

    Ratko Vidakovic/ Marketing Landin Display- 35 readers -
  • Mobile Now Makes Up 21% of Online Spending

    … comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as it includes the holiday spending, which is where many people get their first taste of online shopping. The report found that for Q4 the total online spending reached $109.3 billion. Of that, $22.7…

    Michael Levanduski/ Performance Marketing Insider- 21 readers -
  • Did Land Rover Fund Terrorism Through Buying Ads?

    … The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are coming out, however, that their ads…

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …. So, when it comes to cross-device and cross-channel user targeting, what are some of the upcoming differentiators that DSPs are going to leverage in 2017? How much of an impact will large Fortune 1000 advertising brands have in reshaping new DSP functionalities? What To Look For in 2017: First-Party Data First-party data, machine learning…

    Marketing Technology Blog- 31 readers -
  • Are you funding fake news? (And damaging your brand)

    … websites) happily allowed the placement of ads on fake news sites. As the Wall Street Journal pointed out, the brands using these services — and the programmatic services of media buying companies — did not necessarily know where their ads were going to be placed. Following the presidential election and high-level complaints about the proliferation…

    Lush Digitalin Social Google Facebook- 18 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …. So, when it comes to cross-device and cross-channel user targeting, what are some of the upcoming differentiators that DSPs are going to leverage in 2017? How much of an impact will large Fortune 1000 advertising brands have in reshaping new DSP functionalities? What To Look For in 2017: First-Party Data First-party data, machine learning…

    Marketing Technology Blog- 28 readers -
  • Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

    … Posted on 28 December 2016. Tags: B2B Marketing, borenstein group, Digital Branding, digital marketing, it marketing. high tech marketing, marketing infographic, top digital branding trends for 2017, top digital marketing trends for 2017, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top…

    Caitlynn Cush/ Scoopin Social- 31 readers -
  • Can you trust your media buying agency?

    … of their clients. On the surface, this sounds harmless, but it’s an important distinction. This practice of buying media as a principal is usually done through an entity owned by the agency: the agency trading desk (ATD). This gives agencies the opportunity to mark up the cost of media, typically in an undisclosed manner, before passing the final…

    Ratko Vidakovic/ Marketing Landin Display- 34 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 22 readers -
  • What Can Entrepreneurs Learn From Millennial Buying Habits?

    … It is generally an accepted belief that Millennials live their lives on the internet. We have all witnessed the familiar behavior – hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps. New data, however, suggests that the buying habits of the majority of Millennials isn’t…

    Caitlynn Cush/ Scoopin Social- 17 readers -
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