Media Buying

  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 30 readers -
  • Mobile Now Makes Up 21% of Online Spending

    … billion was completed through mobile devices including smart phones and tablets. This is a significant growth, bringing it up to 21% of all sales. Compared to 2015, mobile only made up 16.9% of the total e-commerce spending. comScore also determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent…

    Michael Levanduski/ Performance Marketing Insider- 19 readers -
  • Did Land Rover Fund Terrorism Through Buying Ads?

    … The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are coming out, however, that their ads…

    Michael Levanduski/ Performance Marketing Insider- 19 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 26 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    …. Vranica, Farrell and Perlberg reported that Snap Inc. global head of sales Jeff Lucas, who joined the company from Viacom last summer, has offered the agencies discounts on ad prices, first looks at new products and assistance in producing Snapchat-specific content. Snap Inc. reportedly filed documents with the Securities and Exchange Commission…

    David Cohen/ AllFacebook- 28 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 27 readers -
  • Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

    … Posted on 28 December 2016. Tags: B2B Marketing, borenstein group, Digital Branding, digital marketing, it marketing. high tech marketing, marketing infographic, top digital branding trends for 2017, top digital marketing trends for 2017, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top…

    Caitlynn Cush/ Scoopin Social- 28 readers -
  • What Is The Best Traffic Source?

    …Being an Internet Marketing coach and mentor, I get a lot of questions, but this is likely the most common. What is the best traffic source for my campaign? It’s…

    Ryan Gray/ IMGRIND- 7 readers -
  • The Rise Of A Media Buyer

    …Back in 2007 I was looking for ways to explode my online businesses. Working online since 1998, I had setup some very nice income streams, but being fresh out…

    Ryan Gray/ IMGRIND- 9 readers -
  • Can you trust your media buying agency?

    … by K2 Intelligence on behalf of the Association of National Advertisers (ANA) — uncovered hidden practices within the advertising agency world. These practices involve, among other things, accepting undisclosed rebates from media and tech companies, charging undisclosed markups on media and other conflicts of interest. While some industry insiders…

    Ratko Vidakovic/ Marketing Landin Display- 27 readers -
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