Media Buying

    • Snapchat in Talks With Several Ad Agencies (Report)

      Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP, Omnicom Group, Publicis Groupe and I ...

      David Cohen/ AllFacebook- 21 readers -
    • 3 Areas of Change for Demand-Side Platforms in 2017

      It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel media buying platforms.

      Marketing Technology Blog- 20 readers -
  • Mobile Now Makes Up 21% of Online Spending

    …%. In 2010, mobile accounted for just over 3% of digital sales, in 2011 it held a 9% share, and in 2012 and 2012 an 11% share. Since 2013, the mobile share has increased another 10%. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites…

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Did Land Rover Fund Terrorism Through Buying Ads?

    … The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are coming out, however, that their ads…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    … It is safe to say that 2016 became the post queries per second (QPS) era for Demand-Side Platforms (DSP) and cross-channel media buying solutions. Whether a DSP can drive visibility of 500,000 impressions/second or 3 million impressions/second, the availability for purchase became less of a competitive differentiator across all cross-channel…

    Marketing Technology Blog- 19 readers -
  • Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

    … Posted on 28 December 2016. Tags: B2B Marketing, borenstein group, Digital Branding, digital marketing, it marketing. high tech marketing, marketing infographic, top digital branding trends for 2017, top digital marketing trends for 2017, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc…

    Caitlynn Cush/ Scoopin Social- 21 readers -
  • What Is The Best Traffic Source?

    …Being an Internet Marketing coach and mentor, I get a lot of questions, but this is likely the most common. What is the best traffic source for my campaign? It’s…

    Ryan Gray/ IMGRIND- 6 readers -
  • The Rise Of A Media Buyer

    …Back in 2007 I was looking for ways to explode my online businesses. Working online since 1998, I had setup some very nice income streams, but being fresh out…

    Ryan Gray/ IMGRIND- 8 readers -
  • Can you trust your media buying agency?

    …, they threaten to erode the very trust that marketers place in their agencies. Moving forward, marketers need to demand that transparency and disclosure be part of the deal when working with agency and technology partners. Without transparency, without the ability to verify that your partners are acting in your best interest, you leave the door…

    Ratko Vidakovic/ Marketing Landin Display- 20 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 14 readers -
  • What Can Entrepreneurs Learn From Millennial Buying Habits?

    … It is generally an accepted belief that Millennials live their lives on the internet. We have all witnessed the familiar behavior – hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps. New data, however, suggests that the buying habits of the majority of Millennials isn’t…

    Caitlynn Cush/ Scoopin Social- 13 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … a business, and am responsible for leading my team, so the subject matter resounded with me. The book sounded great so I hopped onto Google, searched for it and bought it while the podcast was still going. I’d never made a purchase mid-podcast before. That act, by itself, isn’t very remarkable, but it made me ask myself about other media ‘moments…

    AdamVincenzini[dot]com- 19 readers -
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