Media Center

    • How to take storytelling risks through publishing

      “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.

      MarketingSherpa Blogin Content How To's- 12 readers -
  • How Used Email to Maximize Lifetime Value

    … the wine itself. According to Julia’s session at MarketingSherpa Summit, prior to developing this onboarding process, new members would be on their own to navigate the site. But by immediately immersing new customers in an onboarding email campaign, “they get more value, they see that we are really different than any other wine…

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • 3 Content Tips from StumbleUpon for Reaching Millennials

    Millennials, considered to be the age group between 18 and 35, are consuming content primarily on their mobile devices and for shorter lengths of time. Accessing content on a computer for an hour at a time has been replaced by quick 15 or 20 minute sessions, during which millennials search for authentic a ...

    MarketingSherpa Blogin EMail Content- 8 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 8 readers -
  • Learning About Your Customers Through Testing

    … Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place that would walk…

    MarketingSherpa Blog- 5 readers -
Get the top posts daily into your mailbox!