Media Center

  • Marketing Career: How to grow your personal brand in three steps

    … case studies, moderating live event interviews, and producing video content. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Branding Tags: call for speakers, dan Briscoe, ginger shimp, marketingsherpa summit 2017, Media Center, personal brand, speaking …

    MarketingSherpa Blogin How To's- 25 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 31 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    … speakers like Jessica at MarketingSherpa Summit 2017 in Las Vegas Email Marketing: Template test drives double-digit increases for Dell Email Marketing: 5 actionable tips and tactics from your peers at MarketingSherpa Summit 2016 About Courtney Eckerle Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email…

    MarketingSherpa Blogin EMail How To's- 32 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    … and focused on a unified value proposition. When I spoke with Eric Martin, Vice President of Marketing, North America, SAP, the company had just undergone a transformation to account-based marketing, specifically in North America. “It was a matter of bringing together a lot of existing marketing resources, and creating some new ones, and focusing…

    MarketingSherpa Blog- 43 readers -
  • How to take storytelling risks through publishing

    … “Brands suddenly realized, 30-second spots aren’t working. There’s got to be a better way for us to tell a story,” Morgan Spurlock, Academy Award-Nominated Director, Super Size Me, said in our MarketingSherpa 2016 Media Center interview. “That’s when they started looking at creative ways to make content tell stories.” Since making POM…

    MarketingSherpa Blogin Content How To's- 32 readers -