Media Center

  • How SAP Engaged Its Best Customers to the Close of $27 Million

    … and focused on a unified value proposition. When I spoke with Eric Martin, Vice President of Marketing, North America, SAP, the company had just undergone a transformation to account-based marketing, specifically in North America. “It was a matter of bringing together a lot of existing marketing resources, and creating some new ones, and focusing…

    MarketingSherpa Blog- 16 readers -
  • How to take storytelling risks through publishing

    … Choice, MarketingSherpa Awards 2017 – voting is still open! Cast your vote to see the winner present on-stage at this year’s Summit About Courtney Eckerle Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external content…

    MarketingSherpa Blogin Content How To's- 15 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 17 readers -
  • 3 Content Tips from StumbleUpon for Reaching Millennials

    Millennials, considered to be the age group between 18 and 35, are consuming content primarily on their mobile devices and for shorter lengths of time. Accessing content on a computer for an hour at a time has been replaced by quick 15 or 20 minute sessions, during which millennials search for authentic a ...

    MarketingSherpa Blogin EMail Content- 9 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 8 readers -
  • Learning About Your Customers Through Testing

    … Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place that would walk…

    MarketingSherpa Blog- 5 readers -
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