Media Center

  • Marketing Career: How to grow your personal brand in three steps

    … It can be difficult to think about yourself as an entity, or as something to market. When making the decision to build your personal brand, it’s important to focus on a few defined key points. Your personal brand is a clear expression of your own value proposition, and you should be able to articulate it as clearly as you would for your own…

    MarketingSherpa Blogin How To's- 26 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 31 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    …-pane experience) and discovered a key challenge to email engagement — its legacy email template. “We had an opportunity when we were switching our email service providers to take a step back and take a look at our templates,” she said. “We really started thinking, were they really best practices, [or] were there ways to optimize and maybe change…

    MarketingSherpa Blogin EMail How To's- 32 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    … correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: B2B Marketing Tags: B2B marketing, Media Center, sap, Summit 2016 …

    MarketingSherpa Blog- 43 readers -
  • How to take storytelling risks through publishing

    … Choice, MarketingSherpa Awards 2017 – voting is still open! Cast your vote to see the winner present on-stage at this year’s Summit About Courtney Eckerle Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external content…

    MarketingSherpa Blogin Content How To's- 32 readers -
Get the top posts daily into your mailbox!