Media Center

  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 23 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    …, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: Email Marketing, email template design, email templates, jessica vogel, MarketingSherpa Summit 2016, Media Center …

    MarketingSherpa Blogin EMail How To's- 23 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    … and focused on a unified value proposition. When I spoke with Eric Martin, Vice President of Marketing, North America, SAP, the company had just undergone a transformation to account-based marketing, specifically in North America. “It was a matter of bringing together a lot of existing marketing resources, and creating some new ones, and focusing…

    MarketingSherpa Blog- 32 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 21 readers -
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