Media Center

  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • How Dell Simplified Email Template Design to Improve Engagement

    …, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: Email Marketing, email template design, email templates, jessica vogel, MarketingSherpa Summit 2016, Media Center …

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • How SAP Engaged Its Best Customers to the Close of $27 Million

    … correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: B2B Marketing Tags: B2B marketing, Media Center, sap, Summit 2016 …

    MarketingSherpa Blog- 20 readers -
  • How to take storytelling risks through publishing

    ….” With digital content that can reach millions, marketers can take low-cost risks that might pay off big with customers. “What starts to happen is, the more risks you take, is the less risky things become down the road,” he said. You might also like… The Greatest Lecture Ever Presented – Morgan’s full presentation at MarketingSherpa Summit 2016 Reader’s…

    MarketingSherpa Blogin Content How To's- 17 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 18 readers -
  • 3 Content Tips from StumbleUpon for Reaching Millennials

    Millennials, considered to be the age group between 18 and 35, are consuming content primarily on their mobile devices and for shorter lengths of time. Accessing content on a computer for an hour at a time has been replaced by quick 15 or 20 minute sessions, during which millennials search for authentic a ...

    MarketingSherpa Blogin EMail Content- 9 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 9 readers -
  • Learning About Your Customers Through Testing

    … Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place that would walk…

    MarketingSherpa Blog- 5 readers -
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