Media Companies

  • Why the Media World Is (or Should Be) Scared of Adblockers

    … Browsing the web on your phone sucks. Pop-overs are impossible to close, autoplay pre-roll ads blare out at the most inopportune times, and, worst of all, ads suck your data plan dry. Now, adblockers are here to save the day—or ruin the media world, depending on who you ask. Adblock Plus, which has a user base of over 50 million, released its…

    Dillon Baker/ Relevancein Display- 17 readers -
  • Do Brands Really Have to Behave as Media Companies?

    … universal acknowledgement of Vaynerchuk’s insight and mastery of the modern digital marketing world, his recently released article regarding the concept of brands acting as media companies has caused quite a stir within the online community. With this in mind, let’s take a moment to breakdown the finer points of this post and see if brands really…

    Relevance- 7 readers -
  • The State of Content Marketing 2015

    … publishers like GE Reports and Electrolux are surely going to be all over the story.) Meanwhile, in this year’s report we examine which brands, vendors, and voices are driving the brand storytelling movement and take a look at the emerging best practices helping mature brand publishers build relationships and become actual media companies. We also…

    Shane Snow/ The Content Strategistin Content- 21 readers -
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