Media Companies

  • Why the Media World Is (or Should Be) Scared of Adblockers

    … on the bottom line is negligible, or, at the very least, that adblockers are a problem advertisers and media companies simply have to accept. Others, like Google’s Larry Page, lay most of the blame at the feet of publishers and advertisers unwilling to change the disruptive ad formats that cause most users to download adblockers in the first place. A few…

    Dillon Baker/ Relevancein Display- 20 readers -
  • Do Brands Really Have to Behave as Media Companies?

    …-in on Vaynerchuk’s proposition. As Luke Summerfield of ClickZ explains in his look at why content marketing campaigns fail, getting too focused on one strategy and forgoing constant analysis and improvement is a dangerous way to manage your digital presence. This isn’t to say that you should completely eschew Vaynerchuk’s excellent advice to embrace the media…

    Relevance- 10 readers -
  • The State of Content Marketing 2015

    … publishers like GE Reports and Electrolux are surely going to be all over the story.) Meanwhile, in this year’s report we examine which brands, vendors, and voices are driving the brand storytelling movement and take a look at the emerging best practices helping mature brand publishers build relationships and become actual media companies. We also…

    Shane Snow/ The Content Strategistin Content- 22 readers -
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