Media Companies

  • Why the Media World Is (or Should Be) Scared of Adblockers

    … on the bottom line is negligible, or, at the very least, that adblockers are a problem advertisers and media companies simply have to accept. Others, like Google’s Larry Page, lay most of the blame at the feet of publishers and advertisers unwilling to change the disruptive ad formats that cause most users to download adblockers in the first place. A few…

    Dillon Baker/ Relevancein Display- 19 readers -
  • Do Brands Really Have to Behave as Media Companies?

    … universal acknowledgement of Vaynerchuk’s insight and mastery of the modern digital marketing world, his recently released article regarding the concept of brands acting as media companies has caused quite a stir within the online community. With this in mind, let’s take a moment to breakdown the finer points of this post and see if brands really…

    Relevance- 8 readers -
  • The State of Content Marketing 2015

    … publishers like GE Reports and Electrolux are surely going to be all over the story.) Meanwhile, in this year’s report we examine which brands, vendors, and voices are driving the brand storytelling movement and take a look at the emerging best practices helping mature brand publishers build relationships and become actual media companies. We also…

    Shane Snow/ The Content Strategistin Content- 22 readers -
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