Media Companies

  • Why the Media World Is (or Should Be) Scared of Adblockers

    … companies can charge for display. For advertisers grasping at straws with an ad format that by all accounts has little to no impact, adblockers have only served to sink the knife deeper into the side of display ads. Native ads, often extolled as the savior of digital publishing, aren’t immune to adblockers either. “We block all native advertising…

    Dillon Baker/ Relevancein Display- 14 readers -
  • Do Brands Really Have to Behave as Media Companies?

    … universal acknowledgement of Vaynerchuk’s insight and mastery of the modern digital marketing world, his recently released article regarding the concept of brands acting as media companies has caused quite a stir within the online community. With this in mind, let’s take a moment to breakdown the finer points of this post and see if brands really…

    Relevance- 6 readers -
  • The State of Content Marketing 2015

    … publishers like GE Reports and Electrolux are surely going to be all over the story.) Meanwhile, in this year’s report we examine which brands, vendors, and voices are driving the brand storytelling movement and take a look at the emerging best practices helping mature brand publishers build relationships and become actual media companies. We also…

    Shane Snow/ The Content Strategistin Content- 19 readers -
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