Media Consumption

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Media Consumption
  • US Daily Media Consumption (Charts)

    … around you versus what you directly focus on. The biggest marketing implication: Advertising placement isn’t aligned with media consumption, as Kleiner Perkins’s Mary Meeker pointed out. 2. Racial differences in media consumption Nielsen broke out US media consumption by race. These numbers should be viewed as directional. They don’t include…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Bridging the Traditional-Digital Advertising Divide

    … Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods…

    Marketing Technology Blog- 15 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … gathering, followed by Twitter and a few selected apps on my phone. My long form content consumption is shaped by on demand options (Google Play and Netflix) and some pay / cable TV (but again, mainly sport). Instead of continuing that summary, I want to get specific. I want to really track things. So, for the next seven days I’m going to keep a media…

    AdamVincenzini[dot]com- 17 readers -
  • What can marketers learn from Facebook’s Audience Insights?

    … Parker is the Vice President of Strategic Partnerships at 4C. 4C is powered by over 27 years of university research in big data science and predictive algorithms to help companies understand and use social data and connections. Grant’s previous experience includes positions with Ziff Davis, inPowered, NetShelter Technology Media and Resolution Media. Learn more at http://4cinsights.com/. …

    Inside Facebookin Social Facebook Twitter- 8 readers -