Media Consumption

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Media Consumption
  • US Daily Media Consumption (Charts)

    … What You Need To Know About How Americans Consume Media US daily media consumption underscores a key challenge many Americans face. Are you one of them? Do you try pack more activity into less time? Multi-tasking, as tracked by media consumption, fills our lives. Multi-tasking gives us the sense that we’re accomplishing more…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Bridging the Traditional-Digital Advertising Divide

    …. Source: ZenithOptimedia TV commercials, even with DVR skipping and declining viewership, still delivers the strongest reach and awareness. As a marketer in a field where television still is the dominant platform (but not for long), it is easy to understand the reluctance to experiment with new campaign and marketing elements through digital…

    Marketing Technology Blog- 21 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … a business, and am responsible for leading my team, so the subject matter resounded with me. The book sounded great so I hopped onto Google, searched for it and bought it while the podcast was still going. I’d never made a purchase mid-podcast before. That act, by itself, isn’t very remarkable, but it made me ask myself about other media ‘moments…

    AdamVincenzini[dot]com- 23 readers -
  • What can marketers learn from Facebook’s Audience Insights?

    … able to differentiate the affinity connections to your brand within each social network separately. This latter part becomes increasingly important when using the data to better target marketing within each social network. Data Depth: It’s becoming more important that you look for and work with platforms that are founded in data science. “Page…

    Inside Facebookin Social Facebook Twitter- 11 readers -