Media Consumption

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Media Consumption
  • US Daily Media Consumption (Charts)

    … consumption bottomline: Americans consume a lot of media. This means a lot of content marketing and advertising. US daily media consumption research provides the following key insights to help you create better content marketing and advertising: Where does your audience get their information and entertainment? What media sources do they automatically…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • Bridging the Traditional-Digital Advertising Divide

    …. Source: ZenithOptimedia TV commercials, even with DVR skipping and declining viewership, still delivers the strongest reach and awareness. As a marketer in a field where television still is the dominant platform (but not for long), it is easy to understand the reluctance to experiment with new campaign and marketing elements through digital…

    Marketing Technology Blog- 22 readers -