Media Consumption

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Media Consumption
  • US Daily Media Consumption (Charts)

    … television consumption. US Hispanics are a diverse demographic. Many marketers overlook this. It’s particularly important in terms of years in the US, dominant language used, and country of origin. Asian-Americans consume 7 hours of media per day. (Note: We’ve added 1:30 hours of radio that don’t appear in this chart.) Asian Americans consume…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Bridging the Traditional-Digital Advertising Divide

    … Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods…

    Marketing Technology Blog- 20 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … a business, and am responsible for leading my team, so the subject matter resounded with me. The book sounded great so I hopped onto Google, searched for it and bought it while the podcast was still going. I’d never made a purchase mid-podcast before. That act, by itself, isn’t very remarkable, but it made me ask myself about other media ‘moments…

    AdamVincenzini[dot]com- 23 readers -
  • What can marketers learn from Facebook’s Audience Insights?

    … around what other metrics they employ to prove that lift. Action: Data without action is like a light bulb with no switch –completely useless. Search out a platform that identifies a brand’s top affinities and easily applies those targets to social ads across Facebook and Twitter in minutes, leading to more effective social media targeting…

    Inside Facebookin Social Facebook Twitter- 8 readers -
  • Digital Is Digital Wherever It Appears: The Road To Total Convergence

    Believe it or not, there are many people who don't consume digital advertising in silos. While digital marketers are continuously trying to identify how and when an action on a certain device will turn into a conversion, consumers are jumping back and forth between mobile, desktop and tablet, taking their purchase path in different directions daily.

    James Green/ Marketing Land- 11 readers -