Media Consumption

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Media Consumption
  • US Daily Media Consumption (Charts)

    … television consumption. US Hispanics are a diverse demographic. Many marketers overlook this. It’s particularly important in terms of years in the US, dominant language used, and country of origin. Asian-Americans consume 7 hours of media per day. (Note: We’ve added 1:30 hours of radio that don’t appear in this chart.) Asian Americans consume…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Bridging the Traditional-Digital Advertising Divide

    … Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods…

    Marketing Technology Blog- 17 readers -
  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    … a business, and am responsible for leading my team, so the subject matter resounded with me. The book sounded great so I hopped onto Google, searched for it and bought it while the podcast was still going. I’d never made a purchase mid-podcast before. That act, by itself, isn’t very remarkable, but it made me ask myself about other media ‘moments…

    AdamVincenzini[dot]com- 21 readers -
  • What can marketers learn from Facebook’s Audience Insights?

    … market share. Offline application: Social media has become an always-on companion that mirrors offline media consumption, especially in TV. A huge opportunity exists in utilizing social affinity data to better understand the strongest connections between your brand’s audience and specific TV elements (shows, networks, genres, actors). Using…

    Inside Facebookin Social Facebook Twitter- 8 readers -