Media Consumption

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Media Consumption
  • US Daily Media Consumption (Charts)

    … What You Need To Know About How Americans Consume Media US daily media consumption underscores a key challenge many Americans face. Are you one of them? Do you try pack more activity into less time? Multi-tasking, as tracked by media consumption, fills our lives. Multi-tasking gives us the sense that we’re accomplishing more…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • Bridging the Traditional-Digital Advertising Divide

    … Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of the reallocation of tried-and-true methods…

    Marketing Technology Blog- 22 readers -