Media Franchise

A media franchise is the licensing of intellectual property of an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game, to others. This licensing may involve trademarked characters and settings. Generally, a media franchise means that a whole series is made in a particular medium, along with licensing to others for merchandising and endorsements.
Posts about Media Franchise
  • The brand fallout for the NFL and beyond from the Ray Rice case

    …, obviously, has seen his reputation destroyed, perhaps permanently. Beyond that, however, the media covering the NFL — and often dependent on it for access — are left scrambling to explain their roles in the mess. Sports Illustrated, for example, has built a media franchise around star NFL reporter Peter King, who was left apologizing for his…

    Curtis Silver/ Digiday- 9 readers -
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