Media Market

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide or overlap with 1 or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments.
Posts about Media Market
  • The state of Facebook in the UK in 5 charts

    It’s said software is eating the world, and it appears Facebook is eating media in the U.K. Emarketer predicts Facebook will account for 9.7 percent of all U.K. digital ad spending by 2016, or roughly 3 percent of the entire paid media market in the U.K., given digital accounts for a third of the advertising market.

    Chris Smith/ Digiday- 7 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web