Media Model

  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … developed by a third party via a closed platform controlled by the third party. Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. The defining characteristic of paid media is that the audience for your content was developed…

    Convince and Convertin Social EMail- 17 readers -