Media Outreach

  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

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  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … Published 39 mins ago 27 Influencer outreach is tricky, to say the least. As marketers, most of us aren’t sales people by nature; yet forming reliable connections with influencers requires a cold-calling mindset. You will be ignored, you will be rejected, and you may even be scolded for your outreach. But you must weather the storm…

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  • Blogger Relations: The Key to Growth?

    … or Madam” will share the email on social media, alerting other bloggers to the latest insincere pitch landing in their inbox. Don’t be that brand. Instead, take the time to be sure the blog is a good fit for the campaign, and then send a friendly email that addresses the website owner by their first name. Make Blogger Outreach an Ongoing Activity…

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  • How the Sentiment of Earned Media Varies by Subject

    …. As they turn up the volume on content marketing, marketers need to adopt new strategies to ensure their campaigns are loud enough to drown out the noise. Vetting Publishers for Earned Media Creative content is important, but concept and creation are only part of the process. Once a marketer has produced quality content, a highly-targeted promotions…

    Relevancein How To's- 12 readers -
  • How to Stand Out in a Publisher’s Inbox

    … Sponsored Resources The Content Promotion Manifesto ‒ Getting the Most Out of Your Content Marketing Chad Pollitt explains why content production without planned promotion can be a recipe for lackluster results Be Heard, Get Seen & Win Traffic Through Content Promotion. Select the Right Paid, Earned, and Owned Tactics to Accomplish Your Goals…

    Relevancein Content How To's- 11 readers -
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