Media Outreach

  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

    Relevance- 9 readers -
  • Blogger Relations: The Key to Growth?

    … relationship with design bloggers, which kick-started Pinterest’s close engagement with the blogging community. This was an enormous help to Pinterest in the early days since it gave the fledgling social network access to a large, engaged audience that was full of potential new members. When it comes to reaching a larger audience, bloggers are often…

    Relevancein Social Paid Search- 7 readers -
  • How the Sentiment of Earned Media Varies by Subject

    …. As they turn up the volume on content marketing, marketers need to adopt new strategies to ensure their campaigns are loud enough to drown out the noise. Vetting Publishers for Earned Media Creative content is important, but concept and creation are only part of the process. Once a marketer has produced quality content, a highly-targeted promotions…

    Relevancein How To's- 12 readers -
  • How to Stand Out in a Publisher’s Inbox

    … pitch simple, be concise, and send raw data whenever you can. Not surprisingly, more than 99% of publishers were against clickbait subject lines, and more than 75% prefer subject lines to be kept to fewer than 10 words. Publishers don’t want to see CAPS, emojis, or exclamation points, either. If you’re pitching a study, highlight key findings in your…

    Relevancein Content How To's- 8 readers -
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