Media Outreach

  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

    Relevance- 6 readers -
  • Blogger Relations: The Key to Growth?

    … go of the idea that you can control what they say. Earned media mentions do not come from a paid spokesperson for your business. Rather, bloggers need editorial independence to maintain the credibility that makes their endorsement valuable. …

    Relevancein Social Paid Search- 6 readers -
  • How the Sentiment of Earned Media Varies by Subject

    …, an article about protesters wanting a minimum wage increase would be considered negative. To maximize your next promotions cycle, you’ll want to keep these five key takeaways in mind. Doing so will help to extend your reach beyond your target audience. 1. Only two topics (health care & evolution) earned positive coverage. These are contentious…

    Relevancein How To's- 11 readers -
  • How to Stand Out in a Publisher’s Inbox

    … ‒ a BuzzStream ebook PAID, EARNED, OWNED, SHARED: The Media Recipe for Audience Conversion Download today and get the recipe to build your audience success. By Chris Penn of Shift Communications Want more resources…

    Relevancein Content How To's- 6 readers -
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