Media Outreach

  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

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  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

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  • Blogger Relations: The Key to Growth?

    … or Madam” will share the email on social media, alerting other bloggers to the latest insincere pitch landing in their inbox. Don’t be that brand. Instead, take the time to be sure the blog is a good fit for the campaign, and then send a friendly email that addresses the website owner by their first name. Make Blogger Outreach an Ongoing Activity…

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  • How the Sentiment of Earned Media Varies by Subject

    …, an article about protesters wanting a minimum wage increase would be considered negative. To maximize your next promotions cycle, you’ll want to keep these five key takeaways in mind. Doing so will help to extend your reach beyond your target audience. 1. Only two topics (health care & evolution) earned positive coverage. These are contentious…

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  • How to Stand Out in a Publisher’s Inbox

    … pitch simple, be concise, and send raw data whenever you can. Not surprisingly, more than 99% of publishers were against clickbait subject lines, and more than 75% prefer subject lines to be kept to fewer than 10 words. Publishers don’t want to see CAPS, emojis, or exclamation points, either. If you’re pitching a study, highlight key findings in your…

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