Media Relations

  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

    Relevance- 11 readers -
  • Five Easy Ways to Make Holiday News

    … Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues…

    Dex Media- 20 readers -
  • Influencer Relations: Steps to Building Media Relationships

    … As the landscape of public relations evolves, it’s important to not avoid but rather adapt and incorporate the newest practices into your PR strategies. Any PR pro knows the impact an “influencer” in a particular industry can have on a brand’s product or service. Influencers have established themselves as an authority in their field and have…

    ROI Factor Blog- 8 readers -
  • 4 Key Pillars of Messaging to Secure Earned Media

    … This article is dedicated to the editors, reporters and producers who receive tons of crap emails every single day and meant for anyone who are trying to connect with these people on a regular basis. Pitching stories was easier back in the day. There were so many reporters at equally well-funded media outlets like Business 2.0 and The Industry…

    Relevance- 17 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

    Relevance- 12 readers -
  • Blogger Relations: The Key to Growth?

    … or Madam” will share the email on social media, alerting other bloggers to the latest insincere pitch landing in their inbox. Don’t be that brand. Instead, take the time to be sure the blog is a good fit for the campaign, and then send a friendly email that addresses the website owner by their first name. Make Blogger Outreach an Ongoing Activity…

    Relevancein Social Paid Search- 7 readers -
  • Earned Media: The Heart of Any Content Campaign

    … Any comprehensive marketing strategy should include a smart integration of owned, paid and earned media. In today’s online world, just about anyone can publish content, and businesses should take full advantage of this opportunity. By creating excellent content and using paid promotion to spread the word, you already have the building blocks…

    Larry Alton/ Relevancein SEO Content- 22 readers -
  • Public Relations & Content: The Yin & Yang of Marketing

    … to go about doing it. Even worse, many consider media relations as category separate from content marketing. The truth is that both are as vital to the advertising world as yin is to yang, the forces in Chinese philosophy that form a dynamic system in which the whole is greater than the separate parts. Media relations and content marketing…

    Relevancein Content- 13 readers -
  • Professional speakers need more than just a media profile today

    … instances) include: Steve Sammartino Dionne Lew Greg Savage Nicole Matejic Mitch Joel Jay Baer Chris Brogan Gary Vaynerchuk … not to forget the aforementioned Joanna Penn. So the message is clear: If you’re keen on pursuing public speaking seriously, you need to start laying the groundwork by building your own platform via blogging…

    Trevor Youngin Social Content- 17 readers -
  • A Practical Guide to B2B Marketing with Attitude

    … Published 1 min ago 41 With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics…

    Chad Pollitt/ Relevancein Content- 23 readers -
  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

    Relevance- 15 readers -
  • Five Ways to Optimize Outreach With Psychology

    … a day, so the question is: What causes an editor to show interest? The answer can be found in psychology. A variety of conscious and subconscious stimuli affect the decisions we make every day, and that applies to publishers and their pitch choices, too. Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign…

    Relevance- 11 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    … Earned Media, Influencer Outreach, Media Relations, Relationship Building Pre-outreach can be a confusing concept, but as a content marketer, you’re responsible for managing the entire process. Pre-outreach encompasses everything from building sustainable relationships with editors, journalists and bloggers to refining your outreach strategy…

    Relevance- 14 readers -
  • Publishers Reveal How Marketers Can Earn Media Coverage

    … and our brands, BuzzStream and Fractl collaborated to survey more than 500 publishers to learn more about the pitching influencers that can make or break a content promotion strategy. Here we share what we’ve learned in this two-part series on the state of content promotion and improving pitch open rates. Publisher pain points: Quantity and quality…

    Kelsey Libert/ Relevancein Social How To's- 31 readers -
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