Media Relations

    • Essential Search and Social Media Promotion Tips for News Content

      Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of ...

      Lee Odden/ TopRank®in Social Content- 16 readers -
  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

    Relevance- 11 readers -
  • Five Easy Ways to Make Holiday News

    … Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues…

    Dex Media- 20 readers -
  • Influencer Relations: Steps to Building Media Relationships

    …-mail every so often checking to see how they are (sound familiar? Media relations 101). In the digital age, it’s easy to forget how important face-to-face communication can be, so don’t shy away from asking them to meet for coffee. You may be surprised at how much insight and collaboration can come out of an in-person conversation. …

    ROI Factor Blog- 9 readers -
  • 4 Key Pillars of Messaging to Secure Earned Media

    … This article is dedicated to the editors, reporters and producers who receive tons of crap emails every single day and meant for anyone who are trying to connect with these people on a regular basis. Pitching stories was easier back in the day. There were so many reporters at equally well-funded media outlets like Business 2.0 and The Industry…

    Relevance- 19 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

    Relevance- 12 readers -
  • Blogger Relations: The Key to Growth?

    … go of the idea that you can control what they say. Earned media mentions do not come from a paid spokesperson for your business. Rather, bloggers need editorial independence to maintain the credibility that makes their endorsement valuable. …

    Relevancein Social Paid Search- 8 readers -
  • Earned Media: The Heart of Any Content Campaign

    … Any comprehensive marketing strategy should include a smart integration of owned, paid and earned media. In today’s online world, just about anyone can publish content, and businesses should take full advantage of this opportunity. By creating excellent content and using paid promotion to spread the word, you already have the building blocks…

    Larry Alton/ Relevancein SEO Content- 22 readers -
  • Public Relations & Content: The Yin & Yang of Marketing

    … Published 32 mins ago 37 Content marketing is kind of a big deal. Its meteoric rise in recent years is driving companies to invest more of their advertising dollars in assets such as blogs and social media, as opposed to traditional forms of promotion – and for good reason. In-your-face sales tactics just don’t cut it anymore as people…

    Relevancein Content- 14 readers -
  • Professional speakers need more than just a media profile today

    … instances) include: Steve Sammartino Dionne Lew Greg Savage Nicole Matejic Mitch Joel Jay Baer Chris Brogan Gary Vaynerchuk … not to forget the aforementioned Joanna Penn. So the message is clear: If you’re keen on pursuing public speaking seriously, you need to start laying the groundwork by building your own platform via blogging…

    Trevor Youngin Social Content- 18 readers -
  • A Practical Guide to B2B Marketing with Attitude

    … Published 1 min ago 41 With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics…

    Chad Pollitt/ Relevancein Content- 25 readers -
  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

    Relevance- 17 readers -
  • Five Ways to Optimize Outreach With Psychology

    … with information that confirmed their own beliefs, participants were more likely to agree with and positively review material. This same principle can be applied when pitching: Make sure you research an editor before pitching; you want to be sure your content reaffirms his or her audience’s ideas. 3. Tap into emotions Possibly the most important factor…

    Relevance- 11 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    … Earned Media, Influencer Outreach, Media Relations, Relationship Building Pre-outreach can be a confusing concept, but as a content marketer, you’re responsible for managing the entire process. Pre-outreach encompasses everything from building sustainable relationships with editors, journalists and bloggers to refining your outreach strategy…

    Relevance- 17 readers -
  • Publishers Reveal How Marketers Can Earn Media Coverage

    … Earned Media, Media Relations, Relationship Building There’s a lot of talk about how the rise of content marketing is impacting, well… marketers. Less addressed? The impact on publishers, our partners of necessity in the branded content boom, and what happens when we pitch them tons of stories without really thinking first. There’s little…

    Kelsey Libert/ Relevancein Social How To's- 34 readers -
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