Media Relations

  • Making PR More Measurable

    … Along with most marketing practices today, public relations has progressed to meet a wide range of new and emerging client needs. Public relations not only offers media relations and thought leadership but can strategically be used to develop content to feed direct marketing, sales outreach, SEO and social media. As PR’s content feeds other…

    Relevancein Social- 22 readers -
  • PR is Dead : Long Live PR…As Thought Leadership

    … Earned Media, Media Relations, Shared Media The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment looks markedly different…

    Relevancein Social EMail- 20 readers -
  • Essential Search and Social Media Promotion Tips for News Content

    … media relations and promotion of news content with zest and gusto. Here are a few highlights. It’s common sense and supported by research that industry media is a source of news and trusted information for buyers of every kind. Consumers and journalists have changed right along with the technology used to discover, consume and engage with content…

    Lee Odden/ TopRank®in Social Content- 25 readers -
  • The Secret Tactics of Writing Great Outreach Letters

    … Earned Media, Media Relations If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending…

    Relevance- 19 readers -
  • Five Easy Ways to Make Holiday News

    … Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues…

    Dex Media- 32 readers -
  • Influencer Relations: Steps to Building Media Relationships

    …-mail every so often checking to see how they are (sound familiar? Media relations 101). In the digital age, it’s easy to forget how important face-to-face communication can be, so don’t shy away from asking them to meet for coffee. You may be surprised at how much insight and collaboration can come out of an in-person conversation. …

    ROI Factor Blog- 24 readers -
  • 4 Key Pillars of Messaging to Secure Earned Media

    … This article is dedicated to the editors, reporters and producers who receive tons of crap emails every single day and meant for anyone who are trying to connect with these people on a regular basis. Pitching stories was easier back in the day. There were so many reporters at equally well-funded media outlets like Business 2.0 and The Industry…

    Relevance- 23 readers -