Media Relations

  • Five Easy Ways to Make Holiday News

    … Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues…

    Dex Media- 18 readers -
  • Influencer Relations: Steps to Building Media Relationships

    … As the landscape of public relations evolves, it’s important to not avoid but rather adapt and incorporate the newest practices into your PR strategies. Any PR pro knows the impact an “influencer” in a particular industry can have on a brand’s product or service. Influencers have established themselves as an authority in their field and have…

    ROI Factor Blog- 6 readers -
  • 4 Key Pillars of Messaging to Secure Earned Media

    … This article is dedicated to the editors, reporters and producers who receive tons of crap emails every single day and meant for anyone who are trying to connect with these people on a regular basis. Pitching stories was easier back in the day. There were so many reporters at equally well-funded media outlets like Business 2.0 and The Industry…

    Relevance- 16 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

    Relevance- 9 readers -
  • Blogger Relations: The Key to Growth?

    … or Madam” will share the email on social media, alerting other bloggers to the latest insincere pitch landing in their inbox. Don’t be that brand. Instead, take the time to be sure the blog is a good fit for the campaign, and then send a friendly email that addresses the website owner by their first name. Make Blogger Outreach an Ongoing Activity…

    Relevancein Social Paid Search- 7 readers -
  • Earned Media: The Heart of Any Content Campaign

    … Any comprehensive marketing strategy should include a smart integration of owned, paid and earned media. In today’s online world, just about anyone can publish content, and businesses should take full advantage of this opportunity. By creating excellent content and using paid promotion to spread the word, you already have the building blocks…

    Larry Alton/ Relevancein SEO Content- 21 readers -
  • Public Relations & Content: The Yin & Yang of Marketing

    … to go about doing it. Even worse, many consider media relations as category separate from content marketing. The truth is that both are as vital to the advertising world as yin is to yang, the forces in Chinese philosophy that form a dynamic system in which the whole is greater than the separate parts. Media relations and content marketing…

    Relevancein Content- 13 readers -
  • Professional speakers need more than just a media profile today

    … – can lead to a book deal with a recognised publishing house, or you may choose instead to self publish (which doesn’t carry the stigma today as it did years ago when it was dismissed as ‘vanity publishing – if you are thinking of going down that path, I strongly recommend devouring everything that Joanna Penn does over at The Creative Penn). PHOTO…

    Trevor Youngin Social Content- 17 readers -
  • A Practical Guide to B2B Marketing with Attitude

    … the nuances of copywriting. Influencer Relations, Press Releases & Industry Awards Media and influencer relations are really hot content promotion tactics these days. It’s clear she has lots of experience putting together and executing these types of campaigns. Prior to reading her book, I had no idea how helpful conference websites could…

    Chad Pollitt/ Relevancein Content- 21 readers -
  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

    Relevance- 14 readers -
  • Five Ways to Optimize Outreach With Psychology

    … Content Promotion, Earned Media, Media Relations, Relationship Building Content marketing has become the most efficient and effective way for businesses to increase their online presence. Between January 2008 and November 2014, Google searches for content marketing grew 700 percent, a testament to just how popular the digital strategy has…

    Relevance- 10 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    …-designed infographic. When executed correctly, it can help you heighten anticipation and interest in your content long before it is actually released. How to do it Conduct an audience analysis to determine the best outlets to target. Send top contenders an email offering a “first look” at the content to the five people who respond first. This works…

    Relevance- 14 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … Content Marketing, Content Promotion, Earned Media, Media Relations, Owned Media, Shared Media Web traffic from social media is quickly catching up to – and by some claims, surpassing – traffic from search engines. This makes both your SEO and SMM strategies integral to reaching your customers, but that doesn’t necessarily mean trying to earn…

    Kelsey Libert/ Relevancein Social Content Twitter- 31 readers -
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