Media Relations

  • Five Easy Ways to Make Holiday News

    … Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues…

    Dex Media- 10 readers -
  • Influencer Relations: Steps to Building Media Relationships

    …-mail every so often checking to see how they are (sound familiar? Media relations 101). In the digital age, it’s easy to forget how important face-to-face communication can be, so don’t shy away from asking them to meet for coffee. You may be surprised at how much insight and collaboration can come out of an in-person conversation. …

    ROI Factor Blog- 6 readers -
  • 4 Key Pillars of Messaging to Secure Earned Media

    … This article is dedicated to the editors, reporters and producers who receive tons of crap emails every single day and meant for anyone who are trying to connect with these people on a regular basis. Pitching stories was easier back in the day. There were so many reporters at equally well-funded media outlets like Business 2.0 and The Industry…

    Relevance- 16 readers -
  • 3 Things You’re Doing Wrong in Your Influencer Outreach

    … and continue onward. It takes a strong backbone, a willingness to succeed, and some tricks of the trade to successfully foster influencer relationships. How it Looks on the Inside As a former reporter, and current editorial advisor for a men’s lifestyle media site, I can tell you that most outreach barely passes my sniff test. I receive multiple…

    Relevance- 8 readers -
  • Blogger Relations: The Key to Growth?

    … or Madam” will share the email on social media, alerting other bloggers to the latest insincere pitch landing in their inbox. Don’t be that brand. Instead, take the time to be sure the blog is a good fit for the campaign, and then send a friendly email that addresses the website owner by their first name. Make Blogger Outreach an Ongoing Activity…

    Relevancein Social Paid Search- 7 readers -
  • Earned Media: The Heart of Any Content Campaign

    … Any comprehensive marketing strategy should include a smart integration of owned, paid and earned media. In today’s online world, just about anyone can publish content, and businesses should take full advantage of this opportunity. By creating excellent content and using paid promotion to spread the word, you already have the building blocks…

    Larry Alton/ Relevancein SEO Content- 20 readers -
  • Public Relations & Content: The Yin & Yang of Marketing

    Published 32 mins ago 37 Content marketing is kind of a big deal. Its meteoric rise in recent years is driving companies to invest more of their advertising dollars in assets such as blogs and social media, as opposed to traditional forms of promotion – and for good reason. In-your-face sales tactics just don’t cut it anymore as people find more value in information, w ...

    Relevance- 12 readers -
  • Professional speakers need more than just a media profile today

    … speakers are ‘old school’ thought leaders in their own right, having developed a profile via the traditional media for their thoughts and ideas over a period of years. Sometimes, but not always, they have also written a book, or books. Going back a few years, it was hard to break into the somewhat cosy club of professional speaking because, unless…

    Trevor Youngin Social Content- 14 readers -
  • A Practical Guide to B2B Marketing with Attitude

    … Published 1 min ago 41 With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics…

    Chad Pollitt/ Relevancein Content- 19 readers -
  • A 5 Step Framework for Targeted Outreach

    … Published 1 min ago 42 Targeted outreach. Influencer marketing. Blogger relations. In the field of classic advertising, they’d probably refer to it as testimonials. Even with so many different terms for this one concept, the driving force behind them all is the same: relationships. Relationships have the power to multiply the trust…

    Relevance- 13 readers -
  • Five Ways to Optimize Outreach With Psychology

    … Content Promotion, Earned Media, Media Relations, Relationship Building Content marketing has become the most efficient and effective way for businesses to increase their online presence. Between January 2008 and November 2014, Google searches for content marketing grew 700 percent, a testament to just how popular the digital strategy has…

    Relevance- 9 readers -
  • 3 Scenarios When Pre-Outreach is Recommended

    … for exceptional content pieces, but unfortunately that’s not always how content marketing works. Sometimes you need to create demand by offering a “first look” or access to exclusive materials. Limit your use of this tactic only for your most prized and deserving content. This might include valuable industry research, an exclusive interview, or a well…

    Relevance- 8 readers -
  • Publishers Reveal How Marketers Can Earn Media Coverage

    … Earned Media, Media Relations, Relationship Building There’s a lot of talk about how the rise of content marketing is impacting, well… marketers. Less addressed? The impact on publishers, our partners of necessity in the branded content boom, and what happens when we pitch them tons of stories without really thinking first. There’s little…

    Kelsey Libert/ Relevancein Social How To's- 23 readers -
  • Why a Content Strategy Specific to Your Vertical is Crucial

    … Content Marketing, Content Promotion, Earned Media, Media Relations, Owned Media, Shared Media Web traffic from social media is quickly catching up to – and by some claims, surpassing – traffic from search engines. This makes both your SEO and SMM strategies integral to reaching your customers, but that doesn’t necessarily mean trying to earn…

    Kelsey Libert/ Relevancein Social Content Twitter- 26 readers -
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