Media - Page 2

  • Phillip Picardi to lead Teen Vogue following departure of Elaine Welteroth

    … to navigating traffic fluctuations, the transitions at Teen Vogue point to larger tumult at Condé Nast. Like its competitors and peer organizations, the company has continued to struggle to fight against an uncertain media market that has gone from “pivoting to video” to losing visibility on Facebook. In just over a year, Self magazine shuttered its…

    Digiday- 11 readers -
  • With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

    … audience opportunity is immediately halved,” said one publisher, speaking anonymously to avoid jeopardizing relations with Facebook. “If mid-roll is a way to placate media owners and give them an opportunity to make money off content, then the content you can make money off is so limited because you’ll have to pay the way to get into the feed. It’s…

    Digidayin Social- 10 readers -
  • ‘We’re pivoting to words’: Slate says podcasts are now 25 percent of revenue

    … In the scramble to serve Facebook, publishers have pivoted to video, with some disastrous results. Not Slate. It is betting big on text and podcasting this year, supported by new hires, ad strategy and site design. “The big story is, we’re pivoting to words,” said Julia Turner, editor of Slate. “We’re going to be experimenting with all media…

    Lucia Moses/ Digiday- 10 readers -
  • How the Texas Tribune is enlisting the newsroom to grow membership revenue

    … The Texas Tribune wants consumer revenue to account for more of its revenue. This year, the nonprofit news outlet will de-emphasize pageviews and engagement as it shifts its focus to growing membership. The shift came out of a strategic planning session aimed at figuring out how to diversify the Tribune’s revenue. “What got us our first eight…

    Digidayin How To's- 8 readers -
  • News UK sees vertical video ads taking off

    … News UK is bullish on the opportunity for vertical video, and it’s starting to see the fruits of its labor. The publisher of British newspapers The Sun and The Times of London launched V-Studio last June, a suite of tools for creating vertical video content, in order to relieve the creative barrier of reshooting content for mobile. Typically…

    Digiday- 14 readers -
  • Digiday Research: Publishers warm to GDPR benefits

    … and ads.txt here. The enforcement of the General Data Protection Regulation on May 25 will disrupt the business practices of most media companies. This article is behind the Digiday+ paywall. The post Digiday Research: Publishers warm to GDPR benefits appeared first on Digiday. …

    Digiday- 19 readers -
  • The 2018 Digiday CES Awards

    … Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018. The real CES impresarios: MediaLink, as usual. Thirstiest company: Google. It was everywhere. Best rumor: Turner…

    Digiday- 11 readers -
  • How Investopedia shifted to subscription revenue with video courses

    … Investopedia didn’t set out to become a subscription- and commerce-focused publisher. But that’s what it’s staking its future on. Less than six months after launching its first batch of Investopedia Academy courses, the IAC-owned publisher enters the new year focused on dramatically ramping up this nascent side of its business. On Jan. 15…

    Digiday- 10 readers -
  • ‘Good for business but bad for your soul’: Overheard at CES

    … CES is a relentless beast as media companies, marketers and tech giants spend the week in Las Vegas rotating through countless meetings, tech activations and parties. The official story of this year’s conference has been around Google and Amazon’s battle over voice assistants, over-the-top video streaming and one poorly timed blackout…

    Digiday- 12 readers -
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