Media - Page 3

  • The 2018 Digiday CES Awards

    … Another CES is in the books — and as the organizers would say, it was the biggest one yet. Some companies and executives had a splendid week in Las Vegas, while others could have fared better. Here’s who won and lost at CES 2018. The real CES impresarios: MediaLink, as usual. Thirstiest company: Google. It was everywhere. Best rumor: Turner…

    Digiday- 11 readers -
  • How Investopedia shifted to subscription revenue with video courses

    … Investopedia didn’t set out to become a subscription- and commerce-focused publisher. But that’s what it’s staking its future on. Less than six months after launching its first batch of Investopedia Academy courses, the IAC-owned publisher enters the new year focused on dramatically ramping up this nascent side of its business. On Jan. 15…

    Digiday- 10 readers -
  • ‘Good for business but bad for your soul’: Overheard at CES

    … CES is a relentless beast as media companies, marketers and tech giants spend the week in Las Vegas rotating through countless meetings, tech activations and parties. The official story of this year’s conference has been around Google and Amazon’s battle over voice assistants, over-the-top video streaming and one poorly timed blackout…

    Digiday- 12 readers -
  • Politics publisher The Canary is converting text articles to audio to find new audiences

    … to that.” The site’s main focus is news, with pieces about topics like the possibly sinister implications of British Prime Minister Theresa May’s reshuffled cabinet and why the government’s approach to drug legalization is irrational. But satirical stories like one about May appointing media mogul Rupert Murdoch as a government minister and clickbait…

    Digiday- 15 readers -
  • GQ’s adding a product recommendation section to its site

    … GQ is adding more commerce to its site with a new section of suggestions for clothing, accessories and shoes. GQ Recommends, which GQ site editor Jon Wilde will formally announce Jan. 12, is the latest step in a larger effort to deepen its relationship with its readers, grow e-commerce revenue and position itself as a resource for its readers…

    Digiday- 11 readers -
  • OTT video takes center stage for TV networks at CES

    … After spending years treating over-the-top video streaming as something to address in the far-off future, TV networks are actively shopping their streaming apps to marketers and technology companies at CES. CBS, for one, gave a 20-minute presentation to marketers touting its OTT products, which include the ad-supported subscription service CBS…

    Digiday- 16 readers -
  • How publishers are applying ads.txt beyond its original purpose

    … in the transaction a good starting point on where to start looking for discrepancies when buyers and publishers come up with different impression counts in their inventory reports, said David Pond, director of programmatic at Vox Media. Driving programmatic direct Putting the spotlight on domain spoofing incentivizes advertisers to move their dollars…

    Digiday- 11 readers -
  • Why publishers don’t name and shame vendors over ad fraud

    … publisher brands, with News UK estimating that marketers are throwing away £700,000 ($950,000) a month on fraudulent inventory on its own news brands. “I’m gobsmacked that not every single SSP has tightened up on this since the FT released its findings,” said Dan Wilson, CEO of startup London Media Exchange and ad tech exec. “Publishers should be kicking…

    Digiday- 13 readers -
  • Publisher attitudes toward platforms, in 4 charts

    The tussle between publishers and platforms shows little sign of abating. Publishers want the reach that platforms afford and a fair reward for filling them with content. On top of this, publishers increasingly want the platforms to take more responsibility for their role in hosting inappropriate content. Here are four charts on the state of publisher attitudes toward platforms.

    Digiday- 13 readers -
  • How customer data is guiding Conde Nast’s marketing strategies

    Condé Nast is pushing to identify marketing opportunities across its publications, with the help of research initiatives designed to better understand consumer behavior. The effort is part of Condé Nast Performance Lab, a recently launched program within the media conglomerate’s research and analytics team that collects data and conducts surveys to better inform marketing str ...

    Digiday- 18 readers -
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