Media - Page 4

  • ‘We have to make it work for our partners’: Facebook’s Fidji Simo on Watch

    … series for Watch. Called “Five Points,” the short-form drama tells the story of five high school students in Chicago who witness a traumatic experience. Funded by and exclusive to Facebook, the show is produced by Washington’s production company Simpson Street and digital studio Indigenous Media. Most of Simo and Washington’s conversation centered…

    Digiday- 12 readers -
  • The story behind that New Yorker tote bag

    … This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and member events throughout the year. Learn more here. The must-have signifier of urbane sophistication in 2017 wasn’t Yeezys or torn jeans. It was a tote bag…

    Digiday- 9 readers -
  • Why Wired is hosting its Conde Nast sister brands at CES this year

    … CES has long outgrown its origins as an expo for tech geeks. So Wired is using its presence there to show off the tech-y sides of other Condé Nast publications. The Wired Cafe will host representatives from other Condé Nast titles this year, not just to showcase Allure’s beauty chatbot and Vogue’s foray into augmented reality, but to grab more…

    Digiday- 12 readers -
  • Publishers are treating Facebook Watch like YouTube

    Facebook’s Watch launched as a tightly curated approach to high quality video, but its future might be more like YouTube. Witness how publishers that aren’t being paid by Facebook make shows specifically for its Watch section can still take advantage of the Watch real estate by posting their existing shows there.

    Lucia Moses/ Digiday- 12 readers -
  • The definitive Digiday guide to what’s in and what’s out for CES 2018

    … CES is here again, with more than 100,000 people expected to descend on Las Vegas to check out what our future holds. For the thousands of media and marketing professionals that are also expected on the Strip, it will be a week of panels, meetings, gambling and parties — starting off, as always, with the MediaLink soiree at the Encore…

    Digiday- 11 readers -
  • MTV International starts its vertical push with fitness

    … are smaller but usually more targeted and therefore engaged, often proving more effective for advertisers. Verticals could shrink the pool of potential advertisers, but there’s space for mainstream brands to work with MTV Fit, with its inclusivity angle and broad view of fitness and health, according to John Thomson, head of media at 360i. “One…

    Digiday- 11 readers -
  • Former NBA stars and a wedding chapel: Inside Turner’s big CES game plan

    … The wedding chapel inside the Aria hotel and casino in Las Vegas will play host to marriages of a different sort this week: between Turner and the advertisers it hopes to tie the knot with this year. For the past three years, Turner — the media giant that owns TV networks such as CNN, TBS and Cartoon Network, as well as digital publishers…

    Digiday- 16 readers -
  • Why Quartz is churning out short-run newsletters for big events

    … for the Quartz Daily Brief, the company’s flagship newsletter, and the 22 percent benchmark for media newsletters, according to MailChimp, in part because they are topic-specific and delivered during a short window, often less than a week. “If you’re at a big, hectic event like Davos or CES, you’re so busy meeting with people, sometimes you don’t get to see…

    Digiday- 15 readers -
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